[Travis]

Email Review- It’s too long but where to trim???

Travis

Member

Jun 13, 2023

Bruce,

Gartner’s latest study found that 52% of IT Leaders expect their organization to use Generative AI to build software.

We understand that software engineering is undergoing a massive change in response to Gen AI and tech like ChatGPT.

And leaders across YOUR COMPANY are asking Gartner to help them understand the opportunities and risks of LLM and generative AI technology.

It’s in times like these that your fellow engineers have leaned on Gartner’s outside in perspective to:

validate your strategy/approach based on objective, data-backed insights
Identify and prepare for opportunities to expedite testing and delivery
Understand trends and technologies that affect your work, your product and potentially your livelihood

We are connecting with software engineers across YOUR COMPANY for a discussion on building & delivering new digital products & experiences to drive business results for your 2023 mission objectives.

Are you free for a call this Friday the 16^th between 9 and 10am? What’s a good time for you if not?

To help provide context on how we can support, I’ve included Sample Resources Below (viewable via smartlinks to protect Gartner’s IP)

SmartLink 1

Smartlink 2

[Travis]

Travis

Member

Jun 13, 2023

Travis Jun 13, 2023

Not sure why it was formatted strangely:

Hi Bruce,
Gartner’s latest study found that 52% of IT Leaders expect their organization to use Generative AI to build software.

We understand that software engineering is undergoing a massive change in response to Gen AI and tech like ChatGPT.

And leaders across General Dynamics are asking Gartner to help them understand the opportunities and risks of LLM and generative AI technology.

It’s in times like these that your fellow engineers have leaned on Gartner’s outside in perspective to:
validate your strategy/approach based on objective, data-backed insights
Identify and prepare for opportunities to expedite testing and delivery
Understand trends and technologies that affect your work, your product and potentially your livelihood

We are connecting with software engineers across General Dynamics for a discussion on building & delivering new digital products & experiences to drive business results for your 2023 mission objectives.

Are you free for a call this Friday the 16th between 9 and 10am? What’s a good time for you if not?

To help provide context on how we can support, I’ve included Sample Resources Below (viewable via smartlinks to protect Gartner’s IP)
Software Engineering Practices Primer for 2023
Emerging Tech Impact Radar: 2023

Best,

Travis Enfield

[Will Barron]

Will Barron

Keymaster

Jun 14, 2023

Will Barron Jun 14, 2023

Hey Travis, I’ve moved your post over to the Asset Review section.

Some pointers –

• Email is way too long and has too many angles of content. Break it up into multiple, smaller emails.
• CTA sucks. If you’re emailing someone important, what are the chances they’re available at that time slot?
• No personalisation. It comes across as a mass marketing email.

Try this –

Hi [NAME],

I spoke to [END USER] and they’re interested in using Generative AI in their development.

I’m connecting with software engineers across General Dynamics to help them build new products & experiences to drive 2023 business results.

There’s a couple of [JOB TITLE] who got a lot of value from a revenue Gartner sample resource.

Would it be useful for me to fire it over? 

[Author]

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