- This topic has 7 replies, 3 voices, and was last updated 3 years, 3 months ago by Jimmy Chrisovergis.
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Jul 29, 2021 #5508086Email follow up cadenceEli AParticipantJul 29, 2021
Hi Will,
Hope all is well mate. I wanted to know how to write an 8 part email sequence without sounding repetitive.
Do I just apply the frame work of attention, show need, show proof, and call to action again and again in different creative ways?
or is there a bit of difference for the follow up game?
Thanks,
Liam
Jul 31, 2021 #5508087Will BarronKeymasterJul 31, 2021Will Barron Jul 31, 2021Hi Will,
Hope all is well mate. I wanted to know how to write an 8 part email sequence without sounding repetitive.
Do I just apply the frame work of attention, show need, show proof, and call to action again and again in different creative ways?
or is there a bit of difference for the follow up game?
Thanks,
Liam
Hey Liam,
I’m away over the weekend but I’ll get back to you on this next week.
Behind the scenes I’m working on a full “cadence” workshop/framework.
I’ll drop the highlights/top level of the training in here when I’m back.
Aug 2, 2021 #5508089Eli AParticipantAug 2, 2021Eli A Aug 2, 2021Great! Thanks mate.
Aug 2, 2021 #5508090Will BarronKeymasterAug 2, 2021Will Barron Aug 2, 2021Yes the cold outreach framework works across multiple outreach emails. But there’s more too it than that if you don’t get a response on the first couple of emails.
There’s a full workshop/framework coming on this topic but here are some pointers.
You have sequences and plays –
Sequences – Series of steps done in one session. 1 LinkedIn visit – 2 Call – 3 Voicemail – 4 Email
Play – A collection of sequences completed over a longer period of time. Day 1, LinkedIn sequence. Day 3, Voicemail sequence. Day 7, Email follow up sequence.
It’s more effective to use a play that goes across different mediums, rather than just 8 emails in a row. Why? Because you don’t know which communication platform the buyer likes to chat on. It could be email, it could be the phone, it could be text.
Let me give you an example (much deeper content in the new workshop) –
Day 1 sequence:
Visit LinkedIn profile – do research – email relevant case studyDay 3 sequence:
Call – email valuable contentDay 7 sequence:
Email link to webinar/trainingDay 10:
Call – email customer use-caseDay 14:
Add on LinkedIn – Comment on a post/contentDay 17:
Hyper personalised email – move to nurture.If you want to focus more on emails, then every email should provide an “ah-ha” moment. This usually comes from highlighting a need the buyer didn’t know they had or showing proof that makes them believe that change is possible.
If your email sequence is getting less than a 50% open rate and 5% response rate then it’s not working.
Hope that helps.
Aug 3, 2021 #5508094Eli AParticipantAug 3, 2021Eli A Aug 3, 2021Wow, great breakdown Will! Appreciate the great work.
In terms of the sequence, my company offers many products and services. Should I only focus on our flagship, best sold product in my sequences and plays to not confuse the buyer?
Or should I be trying different services during the sequence to see what hook they bite on ?
Aug 4, 2021 #5508095Will BarronKeymasterAug 4, 2021Will Barron Aug 4, 2021In terms of the sequence, my company offers many products and services. Should I only focus on our flagship, best sold product in my sequences and plays to not confuse the buyer?
Or should I be trying different services during the sequence to see what hook they bite on ?
Start with what your predict the buyer wants.
If they don’t reply. Then your prediction was wrong and it’s time to start making different hypothesis/make different offers.
Aug 4, 2021 #5508097Eli AParticipantAug 4, 2021Eli A Aug 4, 2021got it! Thanks Will, appreciate the help.
Aug 8, 2021 #5508114Jimmy ChrisovergisParticipantAug 8, 2021Jimmy Chrisovergis Aug 8, 2021got it! Thanks Will, appreciate the help.
Thanks Will!! Looking forward to the new training!
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