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  • #5508086
    Email follow up cadence
    Eli A
    Participant
    Jul 29, 2021

    Hi Will,

    Hope all is well mate. I wanted to know how to write an 8 part email sequence without sounding repetitive.

    Do I just apply the frame work of attention, show need, show proof, and call to action again and again in different creative ways?

    or is there a bit of difference for the follow up game?

    Thanks,

    Liam

    #5508087
    Will Barron
    Keymaster
    Jul 31, 2021
    Will Barron Jul 31, 2021

    Hi Will,

    Hope all is well mate. I wanted to know how to write an 8 part email sequence without sounding repetitive.

    Do I just apply the frame work of attention, show need, show proof, and call to action again and again in different creative ways?

    or is there a bit of difference for the follow up game?

    Thanks,

    Liam

    Hey Liam,

    I’m away over the weekend but I’ll get back to you on this next week.

    Behind the scenes I’m working on a full “cadence” workshop/framework.

    I’ll drop the highlights/top level of the training in here when I’m back.

    #5508089
    Eli A
    Participant
    Aug 2, 2021
    Eli A Aug 2, 2021

    Great! Thanks mate.

    #5508090
    Will Barron
    Keymaster
    Aug 2, 2021
    Will Barron Aug 2, 2021

    Yes the cold outreach framework works across multiple outreach emails. But there’s more too it than that if you don’t get a response on the first couple of emails.

    There’s a full workshop/framework coming on this topic but here are some pointers.

    You have sequences and plays –

    Sequences – Series of steps done in one session. 1 LinkedIn visit – 2 Call – 3 Voicemail – 4 Email

    Play – A collection of sequences completed over a longer period of time. Day 1, LinkedIn sequence. Day 3, Voicemail sequence. Day 7, Email follow up sequence.

    It’s more effective to use a play that goes across different mediums, rather than just 8 emails in a row. Why? Because you don’t know which communication platform the buyer likes to chat on. It could be email, it could be the phone, it could be text.

    Let me give you an example (much deeper content in the new workshop) –

    Day 1 sequence:
    Visit LinkedIn profile – do research – email relevant case study

    Day 3 sequence:
    Call – email valuable content

    Day 7 sequence:
    Email link to webinar/training

    Day 10:
    Call – email customer use-case

    Day 14:
    Add on LinkedIn – Comment on a post/content

    Day 17:
    Hyper personalised email – move to nurture.

    If you want to focus more on emails, then every email should provide an “ah-ha” moment. This usually comes from highlighting a need the buyer didn’t know they had or showing proof that makes them believe that change is possible.

    If your email sequence is getting less than a 50% open rate and 5% response rate then it’s not working.

    Hope that helps.

    #5508094
    Eli A
    Participant
    Aug 3, 2021
    Eli A Aug 3, 2021

    Wow, great breakdown Will! Appreciate the great work.

    In terms of the sequence, my company offers many products and services. Should I only focus on our flagship, best sold product in my sequences and plays to not confuse the buyer?

    Or should I be trying different services during the sequence to see what hook they bite on ?

    #5508095
    Will Barron
    Keymaster
    Aug 4, 2021
    Will Barron Aug 4, 2021

    In terms of the sequence, my company offers many products and services. Should I only focus on our flagship, best sold product in my sequences and plays to not confuse the buyer?

    Or should I be trying different services during the sequence to see what hook they bite on ?

    Start with what your predict the buyer wants.

    If they don’t reply. Then your prediction was wrong and it’s time to start making different hypothesis/make different offers.

    #5508097
    Eli A
    Participant
    Aug 4, 2021
    Eli A Aug 4, 2021

    got it! Thanks Will, appreciate the help.

    #5508114
    Jimmy Chrisovergis
    Participant
    Aug 8, 2021
    Jimmy Chrisovergis Aug 8, 2021

    got it! Thanks Will, appreciate the help.

    Thanks Will!! Looking forward to the new training!

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