• This topic has 5 replies, 3 voices, and was last updated 1 year ago by Kevin Steward.
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  • #9011250
    Email Cadence – looking for help
    Kevin Steward
    Participant
    Apr 25, 2023

    Hey everyone! Looking for help on a quick 2 touch cadence target IT managers as ICP’s. The intention is to grow this cadence to 5-6 touches. This is what I have so far:

    Email #1

    Subject: No more repeated tickets

    Hey [name]

    NOAA Fisheries was tired of receiving the “forgot my password” ticket at their IT help desk. So, we helped them streamline their entire IT help desk solution and reduced common and recurring problems using our intuitive self-service portals.

    We could do the same for you,

    Mind if I send more info?

    Email #2

    Subject: Finally, a quick service desk implementation

    Hey [name]

    We recently helped the NOAA Fisheries IT team remove the time burden of implementing a new service desk. We have been able to get them up and running in 6 weeks. Zendesk is easy and quick to get up and running without expensive training and consulting.

    Does it make sense to jump on a call and see if we can do the same for you?

    #9011251
    Kevin Steward
    Participant
    Apr 25, 2023
    Kevin Steward Apr 25, 2023

    Apologies for the weird formatting. Trying again:

    Email #1

    Hey [name]

    NOAA Fisheries was tired of receiving the “forgot my password” ticket at their IT help desk. So, we helped them streamline their entire IT help desk solution and reduced common and recurring problems using our intuitive self-service portals.  

    We could do the same for you,

    Mind if I send more info? 

    Email #2

    Hey [name]

    We recently helped the NOAA Fisheries IT team remove the time burden of implementing a new service desk. We have been able to get them up and running in 6 weeks. Zendesk is easy and quick to get up and running without expensive training and consulting. 

    Does it make sense to jump on a call and see if we can do the same for you? 

    #9011254
    Will Barron
    Keymaster
    Apr 25, 2023
    Will Barron Apr 25, 2023

    I fixed the the formatting for you.

    Here are some quick thoughts –

    • The first email should ask for the call. Then if you want to go for a softer ask in later emails that’s fine.
    • IS NOAA fisheries linked to the new prospect? i.e. will they recognize them?
    • Feature: Solve “forgot my password”, Benefit: Streamline IT help desk, but what is the Desire?
    • Start with “Hi” unless you know the person you’re emailing
    • Focus on “NOAA has this success” rather than “we helped NOAA…”

    Here’s my takes –

    Email 1

    Hi [name],

    Tired of “forgot my password” tickets?

    We helped NOAA Fisheries reduce common and recurring problems with intuitive self-service portals.

    They’ve now time to solve the real issues that have impact.

    Would it make sense to jump on a quick and see if we can help X too?

    Email 2

    Hi [name],

    NOAA thought it was going to take months to set up a new service desk.

    They put it off for years thinking it was going to be a hassle.

    We got them up and running in 6 weeks.

    No expensive training or consulting required.

    Would you be open to me sharing how we did it?

     

    #9011274
    Kevin Steward
    Participant
    Apr 26, 2023
    Kevin Steward Apr 26, 2023

    Thanks Will! I will give these a shot, sent out 75 this morning. I will check back!

    #9011281
    Lauren Bailey
    Participant
    Apr 27, 2023
    Lauren Bailey Apr 27, 2023

    Thanks Will! I will give these a shot, sent out 75 this morning. I will check back!

    How did it go with your messages?

    #9011293
    Kevin Steward
    Participant
    May 3, 2023
    Kevin Steward May 3, 2023

    No Meetings booked yet. So, I am reevaluating my ICP for this messaging.

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