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  • #9512653
    Do you see seasonality in your sales results?
    Michelle Dixon
    Participant
    Jul 22, 2023

    I’m in a heavily seasonal industry (high end, industrial farm equipment) and I’ve seen no seasonality since joining the role.

    Of course, people take time off over Christmas but I’m interested to know if a solid pipeline solves some of the seasonality issues that most sellers face?

    #9512680
    Dan DeBroux
    Participant
    Jul 28, 2023
    Dan DeBroux Jul 28, 2023

    Of course, people take time off over Christmas but I’m interested to know if a solid pipeline solves some of the seasonality issues that most sellers face?

    Hi Michelle,

    You’re correct, a solid pipeline solves the seasonal issue. For 15 years, December and January were the best revenue months, because we didn’t sell in late November and December, we built a pipeline that closed in January/February. Of course a lot of deals happened in December mostly because the pipeline was sooo big. I’d also suggest that HIGH END products or services are looked at more clearly during the holidays when the people who say yes to the purchase are happier and more open to listening to opportunities. And they are looking forward to slowing down until the new year starts and they have to move faster. 🙂 So I’d say go bigger, call more, and sell less, and close more, all during the holidays.

    Hope this helps

    Dan

     

     

     

    #9512694
    Will Barron
    Keymaster
    Jul 31, 2023
    Will Barron Jul 31, 2023

    For 15 years, December and January were the best revenue months, because we didn’t sell in late November and December, we built a pipeline that closed in January/February.

    This is key!

    #9512755
    Aleeza Spencer
    Participant
    Aug 8, 2023
    Aleeza Spencer Aug 8, 2023

    The seasonality I see if typically with people taking summer holidays and then Christmas off work. Everything else flows pretty normally.

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