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Competition
Hey all,
Another quick note to see whether anyone’s in the same position.
The market I work in (ERP) is highly competitive. Currently, the market is being dominated by one solution (and it’s not ours).
– We are losing deals to them
– We are losing customers to them
– We are losing staff to themWe sell our solutions through a partner network and our competitor sells their solution direct. As a result, there’s absolutely no way we can compete on marketing budget.
Now, I have faith in myself, and technically I’m meeting my target (and have beaten this competitor twice in the past few months for two lucrative deals). But I care about my company and our future, and this becomes more of a concern every day as I feel like we’re losing more and more market share.
Is anyone else dealing with an ominous competitor? And what has your internal self-talk been like?
Adam
Hi Adam,
Sorry to hear that. I’ve been in a similar situation before, I learned this:
If you want to get ahead in life, its not about how hard you row, it’s about the boat you are in.
If you want to get ahead in life, its not about how hard you row, it’s about the boat you are in.
Wise words Eli, thank you
Hey Adam, sorry for the slow reply.
The market I work in (ERP) is highly competitive. Currently, the market is being dominated by one solution (and it’s not ours).
– We are losing deals to them
– We are losing customers to them
– We are losing staff to themThat makes your prospecting, marketing and selling much simpler. Ask yourself –
Why would someone want to work with you over them?
Some other things to think about –
– Have they ever screwed up? Are your customers shielded from this?
– What is the inverse of their strong point? (SMSA small team means I’m more in touch and personally involved with our students VS bigger corporate trainers who really don’t give a shit)
– How much marketing budget does Tesla have? Essentially zero. They win on innovation and a loud mouth CEO. We also spend essentially zero on PPC marketing and fully lean into content marketing and have reasonable success.technically I’m meeting my target (and have beaten this competitor twice in the past few months for two lucrative deals)
If you’re kicking their ass, in important deals, then logically there’s not much to worry about, right?
Remember, YOU are not the COMPANY. All you can do is your best and from watching where you were to where you’re at now, you’re killing it mate.
Remember, YOU are not the COMPANY. All you can do is your best and from watching where you were to where you’re at now, you’re killing it mate.
Thanks Mate, doesn’t always feel like it, but a lot of positives for sure 🙂 sorry for my slow reply, COVID finally got us haha
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