• Author
    Posts
  • #5508902
    Cold Outreach – Template & Stats Update
    Adam Shilton
    Participant
    Sep 20, 2021

    Hey Guys,

    Outreach as follows:

    TEMPLATE

    Hi {{first_name}},

    {{ENTER PERSONALISATION HERE, NEW JOB, NOTE FROM LINKEDIN ETC}}

    Looking to 2022, companies similar to {{company}} are telling me they’ve plans to reduce their month-end – ideally – to less than 5 days.

    I give {{title}}s like you options for technologies they can use to achieve this, especially if mountains of spreadsheets & reports are creeping into your personal time.

    Ean (Director, [Company]) was struggling. After helping him look at some options, he’s automated the manual stuff, improved his forecasting and has more time to think strategically. (case study here).

    Does it make sense to have a quick 10 min chat to look at options to help with your month-end too?

    Best Wishes,

    {{sender_first_name}}

    P.S – For my 4 step month-end reduction framework click here.

    STATS

    157 delivered – 27.5% open rate – 14% CTR – 3 negative responses

    I only started with this campaign this morning but it’s having the best performance from my campaigns to date, so quietly confident.

    #5508903
    John H Holiday
    Participant
    Sep 21, 2021
    John H Holiday Sep 21, 2021

    I love that you’re feeding this back for us.

    Can I ask how many meetings you’ve booked from this so far?

    I know it can be tough to get things in the diary on the first email but I think that’s the most important data point.

    #5508904
    Adam Shilton
    Participant
    Sep 21, 2021
    Adam Shilton Sep 21, 2021

    Can I ask how many meetings you’ve booked from this so far?

    None so far, but I am testing with an industry [non-profit] that is notoriously difficult, I’ll keep you posted

    #5508905
    Will Barron
    Keymaster
    Sep 21, 2021
    Will Barron Sep 21, 2021

    Looks good so far mate. You’re doing something right to get that CTR.

    #5508906
    Adam Shilton
    Participant
    Sep 22, 2021
    Adam Shilton Sep 22, 2021

    Looks good so far mate. You’re doing something right to get that CTR.

    Literally nothing back though…

    #5508907
    Will Barron
    Keymaster
    Sep 23, 2021
    Will Barron Sep 23, 2021

    Looks good so far mate. You’re doing something right to get that CTR.

    Literally nothing back though…

    OK. What is the CTR based on?

    #5508908
    Adam Shilton
    Participant
    Sep 23, 2021
    Adam Shilton Sep 23, 2021

    OK. What is the CTR based on?

    The link in the body of the e-mail that goes to case studies. The only thing that I can think of is that our case studies aren’t aligned with the customer type we’re approaching.

    Companies will drop off if they work in one industry and see a case study in another I’m sure

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