[Sumit Pal]

Cold outreach cadence

Sumit Pal

Member

Nov 13, 2023

Step 1: Email 

Sub: Discover the future of fintech events at Fintech Meetup

Hi {{ contact.firstname }}, I’m Sumit from <u>Fintech Meetup</u> – fintech’s largest Spring event.

 

At Fintech Meetup, you get the best ROI from conference sponsorship investment. We’ve transformed how fintech, banking, payments, and lending industries connect and collaborate. With the highest ROI in the industry, we’ll execute over 45,000 pre-scheduled meetings on-site through our meetings program. Check out a sample of last year’s attendees here.

 

Each attendee averaged 12 meetings from Fintech Meetup earlier this year. Many attendees reached their allocation of 24 meetings.

 

With an unprecedented community of 5,000+ attendees, I’m reaching out to explore how {{ company.name }} can benefit from the next Fintech Meetup (March 3-6, 2024, at Venetian, Las Vegas) and fuel your sales pipeline for the year. I’d love to connect with you and learn more about your sales and marketing goals for next year. (check out our <u>2024 sponsors here</u>).

 

Does it make sense for us to talk?

 

Best,

 

P.S. See more on sponsorship opportunities in our brochure here.

Step 2: LinkedIn connection request

Hi {name}, Sumit from Fintech Meetup here. I am looking forward to connecting with you.

Step 3: Email

Sub: Attendee Reviews – Fintech Meetup

Hi {{ contact.firstname }},

Fintech Meetup offers a fresh approach to events that have failed to evolve alongside the rapidly changing fintech industry. Attendees were amazed by the unique experience they had at the event, which was created to meet the needs of fintech, banking, lending, and payments in the new decade.

Here is what our partners said about this year’s event:

“Exceptional” – J.P. Morgan

“Enormously successful” – Fiserv

“Meetup was absolutely incredible” – Visa

“Thousands of meetings every fifteen minutes. WOW!” Peter Hazlehurst (CEO) from Synctera

“Fintech Meetup is an amazing event. Everyone I’ve spoken to can’t wait to come back” – Samantha Ku (COO) from Square

“If only all conferences were designed this way, we’d all save time and money!” – Sarah Martin (CEO) from Pulsate

“Fintech Meetup is the catalyst of connectivity in fintech” – Brian Billingsley (Co-Founder) from Basis Theory

You can check out our audience profile on page 7 of our <u>sponsorship prospectus</u>.

I would love to share the capabilities of our meetings program, which will execute 45,000+ meetings on-site during the conference and how they can provide value to {{ company.name }}.

Does it make sense for us to explore this opportunity further?

Best,

Step 4: LinkedIn connection response

Hi Rodrigo, thank you for connecting with me. I am reaching out to explore if participating in Fintech Meetup can help fuel Dock’s sales pipeline for 2024. Does it make sense for us to connect about this opportunity? http://www.fintechmeetup.com

Step 5: Email

Sub: Fintech Meetup: Expo Floor Plan

Hi {{ contact.firstname }},

I trust you are well.

Fintech Meetup is transforming the game of how companies benefit from their expo floor presence at the conferences.

Through our tech-enabled meetings program, we will facilitate 45,000+ meetings next year, each lasting 15 minutes, providing attendees with a quick networking opportunity. After each meeting, participants can schedule follow-up meetings at their discretion.

Previous sponsors at Fintech Meetup found it helpful to schedule these follow-up meetings during non-networking hours at their booths. This allowed attendees to delve deeper into their initial meetings and explore potential collaborations, saving time in transitioning conversations from Fintech Meetup to the sponsor’s sales pipeline.

Our expo hall will get sold out soon, and I would hate for {{ company.name }} to miss out on taking advantage of the opportunity of being at Fintech Meetup. Feel free to pick a time that works best for you to connect in the next few days.

I am excited to hear from you soon.

Best,

Step 6: Email

Sub: Fintech Meetup: 45,000+ tech-enabled meetings

Hi {{ contact.firstname }},

By now, you may be already familiar with Fintech Meetup’s tech-enabled meetings program that will deliver 45,000+ meetings at the Venetian, LV, next year.

If you are still wondering how we deliver these meetings, here are some insights. We collect 120+ data points which include:

• Organization types
• Job Functions
• Solutions & Services

Based on each attendee’s selection criteria, we run match-making algorithms that allow the attendees seeking different solutions & services to schedule these meetings.

We have 7 hours programmed for 1:1 meetings at the conference, and each attendee can schedule up to 24 meetings through our meetings program. Take a look at our Schedule-at-a-Glance when you have a moment. You can also check out a details list of the data points we collect during registration on pages 8-10 of our sponsorship prospectus.

Earlier this year, we delivered a 95% meeting attendance rate and a 92% meeting satisfaction rate for our attendees.

From working with brands like VISA, Plaid, Mastercard, Transunion and many more, I believe Fintech Meetup would be an excellent fit for {{ company.name }}’s events plans for 2024. Can we connect in the next few days to explore this opportunity further?

You can pick a time that works best for you from here.

Best,

Step 7: Email

Sub: Fintech Meetup 2024: Goodbye!

Hi {{ contact.firstname }}, I trust you are well.

Over the last few weeks, I have tried reaching out to you about the Fintech Meetup, but with no response from you, it makes me believe that sponsorship is not a priority for {{ company.name }}.

I still believe Fintech Meetup would be a successful conference for you and your colleagues to attend. I’ll happily offer discounted ticket rates for group tickets if participating as an attendee would be a better approach for {{ company.name }}.

I look forward to keeping in touch.

Best,

[Will Barron]

Will Barron

Keymaster

Nov 13, 2023

Will Barron Nov 13, 2023

The goal here is to A/B test your current emails vs. some that use our process.

I’m sure there will be some improvement BUT what you’re doing is working to a certain extent and so we keep your emails as the “A” and we keep creating “B’s” to beat them.

Notes:

• The messaging is very focus on you. I think we’ll get stronger results focusing on the prospect.
• You don’t make a strong hypothesis of the pain the buyers is currently in. This means that it’s hard for the prospect to agree that you’ve sent the right message, to the right person.
• They’re quite presumptive – “By now, you may be already familiar with Fintech…”
• Offer of a discount at the end sounds desperate. Save this for a lat minute campaign when we really are trying to scrape together the last few deals in a timely way.
• Weak CTAs. “Does it make sense to talk” for example. Talk about what?
• Quit stuff like this “I am excited to hear from you soon” as it smells salesy.
• Finally you’re explaining too much. There is no curiosity. They can read your email, view the brochure and then never bother to contact as they’re making a decision whether to purchase offline. Give them a reason to connect with you.

[Will Barron]

Will Barron

Keymaster

Nov 13, 2023

Will Barron Nov 13, 2023

Don’t use these verbatim, add your own spin/business acumen to them. Feel free to post again with your updated emails and I’ll take another look.

Lets start with the first four emails and see if we’re on the right tracks.

 

Email One:

Sub: Pre-scheduled meetings at events?

Hi {{ contact.firstname }},

It looks like you’re currently sponsoring events.

I know it can be disappointing to make an investment and then worry about the ROI and the meetings generated from it.

At Fintech Meetup we executed over 45,000 pre-scheduled meetings using our propriety program last year.

Visa said “the Meetup was absolutely incredible”.

Would it make sense to jump on a quick call and I’ll see if the meetings we can help book are a good fit for [company]?

 

Email Two:

Sub: “Thousands of meetings every fifteen minutes”

Hi {{ contact.firstname }},

Are you looking to book meetings with [companies/industries in prospects buyer list] with your event marketing spend?

“Thousands of meetings every fifteen minutes. WOW!” Peter Hazlehurst (CEO) from Synctera

Would it make sense if I explain how we can potentially help?

 

Email Three:

Sub: Expo hall limits

Hi {{ contact.firstname }},

Should I send over our current expo hall plan for you to see if this is a good fit?

 

Email Four:

Hi {{ contact.firstname }},

Through our tech-enabled meetings program, we will facilitate 45,000+ meetings at next years Fintech Meetup, each lasting 15 minutes, providing attendees with a quick networking opportunity.

After each meeting, participants can schedule follow-up meetings at their discretion.

This allows attendees to explore potential collaborations, saving time in transitioning conversations from Fintech Meetup to the sponsor’s sales pipeline.

Is there value in me explaining how the process works?

[Author]

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