• This topic has 3 replies, 3 voices, and was last updated 9 months ago by Will Barron.
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  • #9011925
    Cold Email on a Hot Topic
    Travis
    Member
    May 25, 2023

    Thoughts on this cold email?  It’s to a VP of Enterprise IT and the hot topic is Gen Ai.

    Hi X,

    By way of introduction, I co-lead the partnership between your company and Gartner and was compelled to reach out. I imagine you’re focused on Al/ML given the strong executive attendance at Chris Howard’s presentation and James’ comments in his recent CIO.com article.  Gartner helps IT leaders harness the power of AI, as well cloud and zero trust transformation.

    Right now, many of our clients are focused on generative Al and ChatGPT as a means boosting capabilities while mitigating risk. In fact, One in Five Say They’re Already Piloting or Producing Generative Al and 70% are in the investigation stage. Many of our clients are starting to realize incremental success from their initiatives already.

    Does it make sense to jump on a quick call to discuss how we’re helping IT Service leaders safely implement Gen Ai to increase success in their departments?

    Best,

    Travis

    #9011933
    Jimmy Chrisovergis
    Participant
    May 26, 2023
    Jimmy Chrisovergis May 26, 2023

    That’s a long email Travis!

    #9011945
    Will Barron
    Keymaster
    May 27, 2023
    Will Barron May 27, 2023

    Hey Travis, I’ve moved this from the Community to Asset Review. I’ll comment with some thoughts later today.

    #9012023
    Will Barron
    Keymaster
    May 30, 2023
    Will Barron May 30, 2023

    As Jimmy said the email is way too long.

    Remember, the goal of cold outreach is to book a meeting, not explain the service.

    Drop the formal “by way of introduction”.

    Shorter paragraphs too. It’s technically poor grammar but add more white-space and break them up. We’re copy-writing not book writing.

    Hi [NAME],

    I imagine you’re focused on Al/ML given the strong executive attendance at Chris Howard’s presentation

    I recently co-lead the partnership between [COMPANY] and Gartner.

    Our clients are focused on generative Al and ChatGPT as a means boosting capabilities while mitigating risk.

    Does it make sense to jump on a quick call for me to share how we’re helping IT leaders safely implement these tools in their departments?

    Best, Travis

    Use the “James’ comments in his recent CIO.com article.” for a follow up email.

    That example is still a little wordy. It could also be a little more them focused. Why should they want to jump on a call with you to discuss this? Lead with that.

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