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  • #9516788
    Cold Email Cadence
    rebecca roberts
    Apr 9, 2024

    Hi Will,

    Thanks for the call just now!

    Here is the newest cadence I created – so far on email 2 and the first email for zero response so that one didn’t hit the mark…I can see that the emails aren’t quite right but can’t figure out what to change.

    As always, all feedback welcome and appreciated:)



    EMAIL 1

    Hi Kate,

    We’re constantly told to find our purpose and build a business around it.

    For some it’s not that simple…but that doesn’t mean we can’t still find meaning in and be energised by our work.

    Our upcoming program gets leaders crystal clear on their strategy, gives access to a network of high performing leaders and works with you to keep you on track…every step of the way.

    Would it make sense to jump on a call and I can run you through how it works?

    Kind Regards,



    EMAIL 2


    Hi NAME,


    This first line will be personalised..


    As a business grows, leaders often find their time being used inefficiently.

    We helped Jenn from Studio Legal to fix this.

    Since working with us Jenn has been able to get out of the operational weeds, bring on more staff and now only focuses her time on activities that will scale her business.

    Would it make sense to jump on a quick call to see if we can do the same for you?

    Kind Regards,



    EMAIL 3


    Hi {{first_name}},

    It can be hard to measure and manage employee engagement and motivation as a business grows.

    By completing our program, Nicola was able to increase her team’s engagement from 5.2 to 8.3…which led to reduced operational costs, increased performance and lower staff turnover.

    Would you like to have a quick chat to see if we can do the same for your business?

    Kind Regards,



    EMAIL 4


    Hi {{first_name}},


    First line will be personalised.


    As leaders, the cost of action must always be scrutinised to protect the business.


    But it can be harder to know what the opportunity cost of inaction is…


    Royce, Director of The Display Builders said of our Business Accelerator Program – ‘In three months, it’s paid for itself probably tenfold…in strategic advancement, operational efficiency and cost savings’.


    Would you like to know if we can do the same for your business?






    Will Barron
    Apr 11, 2024
    Will Barron Apr 11, 2024

    OK some thoughts –

    • The emails are not personalized. It’s going to be hard to get responses with important people if at least the first part, of the first email isn’t personalized.
      • OK, just seen that you’re personalizing emails 2> but not email one. Email one should be the most personalized.
    • I’m really not sure being “energized by work” is a strong enough reason to tempt people onto a call. That’s a nice-to-have rather than a must-have.
      • I’m not always energized by Salesman.com but I wouldn’t pay $40k to learn how to make that shift.
    • Keep the “…” to a minimum.
    • I think as a general theme, you’re kinda telling people that they suck.
      • “leaders often find…”, “it can be hard to measure…”.
        • You’re not speaking with children, you can be much more direct in your hypothesis.
          • For example – “We just solved X for Y person. If you have X problem, would it make sense to see if we can help?”
    • There’s not much curiosity in your emails. Think about how you can build curiosity with your language.
      • “As a business grows, leaders often find their time being used inefficiently.” vs “There’s something that successful business leaders do that helps them eliminate inefficiency.”
    • Final thought is what we talked about on the group coaching call this week, executives only care about more profit, less legal risk and better efficiency. Position your product as something that will help them with one of those elements specifically.
      • Email two does this to a certain extent (efficiency) but it’s not very specific.

    Also, these are all people who have opted into some kinda content from the founders right?

    If they know the founders, then try an email along the lines of –

    Hi ,

    Want to work directly with FOUNDER next quarter?

    If you’re looking to take a big leap in your profitability, in a short period of time I’ve something that might be useful for you.

    Would it make sense to jump on a quick call and I can explain how it works?


    If I wanted to upsell Salesman.com Academy customers, I bet an email like this would book almost everyone onto a call.

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