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  • #9516419
    Cold Email
    Desmond Clay
    Participant
    Jan 17, 2024

    Subject: [contact.firstname] – Not Winning Students Over?

    Hello [contact.firstname],
    Imagine this: faculty members usually spend hours setting up operating rooms and replenishing gases and materials. We’ve streamlined this process significantly and are currently partnering with 12 anesthesia programs, benefiting over 400 learners through offering unlimited simulation time…Virtually!
    Would it make sense to have a quick call to explore this further? You can easily book a time that suits you by clicking the schedule button below. Let’s talk soon!
    [signature]
    #9516439
    Will Barron
    Keymaster
    Jan 22, 2024
    Will Barron Jan 22, 2024

    Hey Desmond, is this the first email in the cadence?

    If so, I’d make it super simple –

    Hi X,

    Hypothesis os problem.

    We help X, solve Y with Z solution.

    Would it make sense to jump on a quick call?

    Thanks

    The reason for this is, that there will be a certain percentage of the people that you reach out to who have the problem and will immediately want to jump on a call.

    They don’t care for stories, pleasantries or general bullshit.

    Otherwise, here’s some feedback on your specific email above –

    • I think “hello” is a bit weird on emails. We’ve tested this and “hi” performs better.
    • The first block of text is way too long. One sentence per line.
    • Rather than “faculty members” be specific. Otherwise, they don’t know that your email has hit the right person.
    • “you can easily book a time…” isn’t needed.
    • Words like “usually” reduce the impact of the message. Be BOLD with your hypothesis.
    • Be specific. What OR? What gases? What students?
    • Don’t ask for a call and offer a schedule button. One CTA per email and the ask will perform better.
    • No need for “lets talk soon”
    • Any text that you can delete, that doesn’t harm the prospect understanding the message, should be deleted. Simpler is always better.

    Something like this –

    Hi [NAME],

    [SPECIFIC FACULTY] members spend [X HOURS – ANY DATA ON THIS?] setting up simulated operating rooms for anesthetic trainees each term. 

    We can streamline the practice process with virtual reality training.

    Would it make sense to jump on a quick call to see how many hours set up time you could save this term?

    [signature]
    #9516466
    Desmond Clay
    Participant
    Jan 25, 2024
    Desmond Clay Jan 25, 2024

    See our link below to our cadence.

    SIMVANA Email Cadence

     

    #9516477
    Will Barron
    Keymaster
    Jan 26, 2024
    Will Barron Jan 26, 2024

    Not sure what’s going on with formatting. See our link below to our cadence. SIMVANA Email Cadence

    Hey Desmond. I’ve given you some feedback in yellow highlights in the doc.

    Some general notes –

    • The only benefit mentioned is time saving. Does the value do deeper than that?
    • Each email should focus on what the specific person you’re messing will get out of jumping on the phone with you.
    • Probably going to need more than 5 cold emails + break up email to get all the meetings from the list.
    • Do you guys have any videos/assets that can be offered in an email to generate a response? i.e. “Hi NAME, got a video demo of how X works. Be useful if I send it over?”
    • The content isn’t bad, it’s just not all that compelling. Think about the effects of not having enough time and dig into that rather than talking about surface level issues.

    Hope that helps.

    Iterate and send over and I’ll take another look.

    #9516508
    Desmond Clay
    Participant
    Feb 1, 2024
    Desmond Clay Feb 1, 2024

    Will,

    We have updated the word doc below. Updated benefits below:

    • Faculty Time
    • Simulation Opportunities
    • Didactic Retention
    • Simulation Anxiety

    Added a Video testimonial

    2024_SIMVANA_Email Cadence v2

    #9516518
    Will Barron
    Keymaster
    Feb 5, 2024
    Will Barron Feb 5, 2024

    Will, We have updated the word doc below. Updated benefits below:

    • Faculty Time
    • Simulation Opportunities
    • Didactic Retention
    • Simulation Anxiety

    Added a Video testimonial <!– notionvc: 9bbbe627-5bc5-4d66-9448-a398e0d703ce –> 2024_SIMVANA_Email Cadence v2

    Looking good.

    Roger messaged me last week saying you were getting some decent results.

    Once you’re at the 10-20% meeting booking rate it’s likely time to either get the cadence in front of more people or focus on qualification and closing some deals.

    #9516536
    Michael Stone
    Participant
    Feb 7, 2024
    Michael Stone Feb 7, 2024

    I’m in a similar space (medical devices for nurse practitioners) and if you’re getting a 10%+ meeting booking rate you’re doing great. These are some busy folks!

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