• Author
    Posts
  • #9515822
    Cold Email 1 of Cadence
    Lewis Davies
    Participant
    Sep 13, 2023

    Trying to improve my first email outreach as open rates are down.

    Any tips would be much appreciated:

    Subject:

    Contact: First name​ – Quick Question?
    Hi Contact: First name,
     
    I see that at Contact: Company nameyou have a complex multi-carrier network for your logistics.
     
    Having worked with many companies in this space that are similar to yourselves, I have found that they typically have limited information on understanding live shipment data once it is shipped, when it is due to arrive at its final destination and which of their carriers is performing the most effectively in delivering on time & in full.
     
    We have helped companies like Abbott, Glenmark, PCI & Clinigen to not only baseline their current OTIF levels across all of the providers but find ways to increase those numbers.
     
    Does it make sense to book a call to see if we can solve this for you?
     
    Kind Regards,
    Lewis
    #9515832
    Will Barron
    Keymaster
    Sep 14, 2023
    Will Barron Sep 14, 2023

    Subject:

    Contact: First name​ – Quick Question?

     

    Hi Contact: First name,

    I see that at Contact: Company name you using a complex multi-carrier network for your logistics.

    Working with similar companies, I’ve found that they have limited data on shipments after dispatch.

    This makes it difficult to see which carrier is performing best and allocating budget the most effective way.

    We help make all of this more visible. Companies like Abbott, Glenmark, PCI & Clinigen use us to XXX.

    Would it make sense to book a call to see if we shine a light on your network?

    Kind Regards,

    Lewis

    #9515838
    Lewis Davies
    Participant
    Sep 14, 2023
    Lewis Davies Sep 14, 2023

    Thanks for yesterday and this morning Will, really helpful.

    I have edited the cadence and attached the whole thing here: https://docs.google.com/document/d/1NhMtR54rnEqHXZ39wtcvm-Jzdsd-HXKwClioHxKnPNc/edit?usp=sharing

    Planned to last over 19 days, just under 4 working weeks. Hopefully emails are more direct and have a more consistent theme running through them.

    Keen to hear your thoughts.

    #9515860
    Will Barron
    Keymaster
    Sep 15, 2023
    Will Barron Sep 15, 2023

    Hey Lewis, I’ve left you some feedback on the Google Doc.

    Decent emails! Much better than our first call earlier this week.

    Get cracking sending them now and lets test this hypothesis that the prospect is looking for more visibility over their network.

    #9515861
    Lewis Davies
    Participant
    Sep 15, 2023
    Lewis Davies Sep 15, 2023

    Thanks Will, looking forward to giving it crack

  • You must be logged in to reply to this topic.