[Lewis Davies]

Cold Email 1 of Cadence

Lewis Davies

Participant

Sep 13, 2023

Trying to improve my first email outreach as open rates are down.

Any tips would be much appreciated:

Subject:

Contact: First name​ – Quick Question?

Hi Contact: First name,

 

I see that at Contact: Company nameyou have a complex multi-carrier network for your logistics.

 

Having worked with many companies in this space that are similar to yourselves, I have found that they typically have limited information on understanding live shipment data once it is shipped, when it is due to arrive at its final destination and which of their carriers is performing the most effectively in delivering on time & in full.

 

We have helped companies like Abbott, Glenmark, PCI & Clinigen to not only baseline their current OTIF levels across all of the providers but find ways to increase those numbers.

 

Does it make sense to book a call to see if we can solve this for you?

 

Kind Regards,

Lewis

[Will Barron]

Will Barron

Keymaster

Sep 14, 2023

Will Barron Sep 14, 2023

Subject:

Contact: First name​ – Quick Question?

 

Hi Contact: First name,

I see that at Contact: Company name you using a complex multi-carrier network for your logistics.

Working with similar companies, I’ve found that they have limited data on shipments after dispatch.

This makes it difficult to see which carrier is performing best and allocating budget the most effective way.

We help make all of this more visible. Companies like Abbott, Glenmark, PCI & Clinigen use us to XXX.

Would it make sense to book a call to see if we shine a light on your network?

Kind Regards,

Lewis

[Lewis Davies]

Lewis Davies

Participant

Sep 14, 2023

Lewis Davies Sep 14, 2023

Thanks for yesterday and this morning Will, really helpful.

I have edited the cadence and attached the whole thing here: https://docs.google.com/document/d/1NhMtR54rnEqHXZ39wtcvm-Jzdsd-HXKwClioHxKnPNc/edit?usp=sharing

Planned to last over 19 days, just under 4 working weeks. Hopefully emails are more direct and have a more consistent theme running through them.

Keen to hear your thoughts.

[Will Barron]

Will Barron

Keymaster

Sep 15, 2023

Will Barron Sep 15, 2023

Hey Lewis, I’ve left you some feedback on the Google Doc.

Decent emails! Much better than our first call earlier this week.

Get cracking sending them now and lets test this hypothesis that the prospect is looking for more visibility over their network.

[Lewis Davies]

Lewis Davies

Participant

Sep 15, 2023

Lewis Davies Sep 15, 2023

Thanks Will, looking forward to giving it crack

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