Cold Call Script – Salesman.com Academy

This topic has 3 replies, 2 voices, and was last updated 6 months, 3 weeks ago by Will Barron.

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Feb 15, 2024 #9516610
Cold Call Script

Laura Madewell
Participant
Feb 15, 2024

Hi Will,

Popping in my cold call script for review! A couple of things to ask too:
- Seems to be different schools of thought on whether or not you should introduce yourself at the top before launching into the first question. Some people have said others may see it as a threat if they don’t know who they’re speaking to.
- With this, if I’m asking if they’re in charge of hiring/Salespeople Management, I’m worried I should like a recruiter or Sales Trainer, not a potential candidate.
- Finding it difficult to get ‘deep’ enough which my Break questions – are they right and do they make sense within the context?
Confirm
(Hi – my name is Laura Madewell and I’ve popped you a couple of emails recently.)

Are you in charge of the sales team/ sales people/ business development professionals at XXX?
If no – OK thanks, could you connect me with them? Can I tell them you referred me?

Break
- Are all your salespeople currently hitting quota?
- Are your sales people uncovering new opportunities for growth?
- Are you happy with your current sales team’s performance at the moment?
- Do all of your sales people know how to effectively communicate their product/ value proposition?
- Are you looking for new sales talent at the moment?

Likely answers 
Yes – everyone is hitting quota
How can you prove you’d be better at hitting quota?
Yes, I’m really happy with how everyone is performing in the team
No, we’re not looking for any new people / in fact, we’ve been laying people off
Yes, and we only want talent that comes from the industry

Value
My name is Laura, I’m a Business Development professional who’s previously exceeded my revenue targets and I’m looking for a (new) role within the sales team within your company.

Tie-in
It seems like you could potentially use some fresh talent in your team with broader experience. Would it make sense to see if I’d be a good fit for you?

Close
Shall we jump on a quick 30m call tomorrow to have a longer chat?

Voicemail
Hi X, it’s Laura Madewell here on [number].
I’m calling because:
I know XYZ is happening at XXX / I read your LinkedIn profile/ company page and noticed [trigger event].
I noticed you’re hiring at XXX at the moment.
~~~~
I’m a Sales Professional looking for a new role at XXX
I helped my last business find and close more deals in my role as Business Development Director…..and I’d like to discuss a potential role in your team at XXX. 
Again, Laura Madewell on [number], I’ll follow up with a quick email.
Feb 15, 2024 #9516611

Laura Madewell
Participant
Feb 15, 2024

Laura Madewell Feb 15, 2024

Wow……trying that again!

Confirm

Hi – my name is Laura Madewell and I’ve popped you a couple of emails recently.

Are you in charge of the sales team/ sales people/ business development professionals at XXX?

If no – OK thanks, could you connect me with them? Can I tell them you referred me?

Break

• Are all your salespeople currently hitting quota?
• Are your sales people uncovering new opportunities for growth?
• Are you happy with your current sales team’s performance at the moment?
• Do all of your sales people know how to effectively communicate their product/ value proposition?
• Are you looking for new sales talent at the moment?

Likely answers
Yes – everyone is hitting quota
How can you prove you’d be better at hitting quota?
Yes, I’m really happy with how everyone is performing in the team
No, we’re not looking for any new people / in fact, we’ve been laying people off
Yes, and we only want talent that comes from the industry

Value

My name is Laura, I’m a Business Development professional who’s previously exceeded my revenue targets and I’m looking for a (new) role within the sales team within your company.

Tie-in

It seems like you could potentially use some fresh talent in your team who has hit revenue targets before. Would it make sense to see if I’d be a good fit for you?

Close

Does it make sense to jump on a quick 30m call tomorrow to have a longer chat?

Feb 15, 2024 #9516612

Laura Madewell
Participant
Feb 15, 2024

Laura Madewell Feb 15, 2024

Voicemail

Hi X, it’s Laura Madewell here on {}.

I’m calling because:

I know XYZ is happening at XXX / I read your LinkedIn profile/ company page and noticed [trigger event].

I noticed you’re hiring at XXX at the moment.

~~~~

I’m a Sales Professional looking for a new role at XXX

I helped my last business find and close more deals in my role as Business Development Director…..

and I’d like to discuss a potential role in your team at XXX.

Again, Laura Madewell on {}, I’ll follow up with a quick email.

Feb 19, 2024 #9516641

Will Barron
Keymaster
Feb 19, 2024

Will Barron Feb 19, 2024

Laura Madewell wrote:

my name is Laura Madewell and I’ve popped you a couple of emails recently.

I know it seems like you have to introduce yourself but try not doing it and see what happens.

Usually, you introduce yourself and the prospect immediately tries to get rid of you.

If you start with “hey, are you the person who deals with X…” then you’re in a conversation by the time the introductions are being made.

Your Break and Value sections are BALLSY.

I love it.

I’d love you to give it a go and I’m pretty confident that sales managers will also love the approach.

If you feel like it’s a bit much, drop another message here and we can tone it done.
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