• This topic has 1 reply, 2 voices, and was last updated 7 months ago by Will Barron.
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  • #9516081
    Cold call script
    David Farquharson
    Participant
    Oct 24, 2023

    Hey Will,

    Here’s my cold call script – it’d be great to role-play this on Thursday’s coaching call but would be keen for your thoughts on it! Thanks

    Me: Hi, are you in charge of helping residents access financial support?

    Them:

    • A) Yes that’s me
    • B) No – That’s Y

    Me: 

    • A) Okay great, how are your residents getting all of the financial support they are eligible for right now?
    • B) Could you refer me to Y or can I tell them that you referred me to them?

    Them: Our staff find people what they need when they approach them for support

    Me: Got it. And how is that working for you right now?

    Them:

    • A) Could be better, it takes my staff a lot of time to search for different schemes 
    • B) Fine. I think we’re all set, thanks

    Me: 

    • B) Great, so how is every resident getting a holistic range of support to meet their immediate financial needs?

    Them:

    • A) Well, I suspect that some people are falling through the cracks because they just don’t know what’s out there, it’s hard to keep track of everything
    • B) Our staff look for grants for their caseloads

    Me: 

    • B) Okay cool, so are all residents finding and applying for support that they’re eligible for?

    Them:

    • A) Well, not every resident
    • B) Yes every resident is finding the support they need

    Me: 

    • B) Ah that’s amazing, I don’t think I’ve had someone on these calls tell me that before, is there room for improvement?

    Them:

    • A) Yes
    • B) No

    Me: 

    • B) Do you know that for certain, are their benchmarks from other councils?

     

    • A) My name is Dave, I work for Lightning Reach 
    • …we help Head of Benefits make the process of residents finding and applying for financial support easy, by streamlining the complex process in one simple portal.
    • …we help Housing Directors give their vunerable residents personalised financial support. Which frees up staff time and prevents residents from falling into crisis.
    • …we help Cllrs to improve the lives of their residents, by empowering their officers and residents to find financial support through one simple portal.
    • …we help Cllrs improve their council’s reputation by ensuring residents find and access the financial support they need through one simple portal.

     

    • A) It seems like you’re not happy with your current support solution, would it make sense to see if we can solve this problem for you? 
    • B) Would it make sense to see if we can add to your current solution so you can free up staff capacity to focus on more vulnerable residents? 

    It looks like we might be able to help. Does it make sense to jump on a quick 15-minute call this week? 

     

    Voicemail: Hey X, it’s Dave from Lightning Reach 123123 – I’m calling because I read your [LinkedIn profile/company news] and noticed [TRIGGER EVENT]. We helped Lambeth Council empower residents to rapidly access personalised financial support which freed up staff time and transformed how their residents access support through one simple portal. Again, It’s Dave from Lightning Reach 123123, I’ll follow up with a quick email. Thanks

    #9516105
    Will Barron
    Keymaster
    Oct 25, 2023
    Will Barron Oct 25, 2023

    Lets role play this on a group coaching call.

    A couple of thoughts in the mean time.

    Me: Hi, are you in charge of helping residents access financial support?

    I’d be a little softer –

    “Who is the person who handles access to residents financial support?”

    “Is it your self who is in charge of…”

    A) Okay great, how are your residents getting all of the financial support they are eligible for right now?

    Similar to last comment, I’d be a little more chill. You’re almost baiting them to say that they’re doing a shit job.

    “How is that process working for you right now?”

    B) Ah that’s amazing, I don’t think I’ve had someone on these calls tell me that before, is there room for improvement?

    Don’t be sarcastic :P.

     

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