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Cadence steps – LinkedIn
Hi there, I need some feedback on – Candence steps regarding LinkedIn:
Step 1 (day 1) – Old/former warm connections
– Hi name, I see we have been connected here for XX numbers off weeks/months. Your company have grown since we connected. What is your biggeste challenges as a (title)?Step 2 – (day 3): Ok, that sounds challenging. How is your recruitment process working for you right now?
Step 3 – Hi Name, from Our exchange in the comments earlier it sounds like I could help with recruiting X person. Would it make sense to jump on a quick call to see if we’re a good fit to work together?
Could I keep it really simple with semi-warm leads?
Subject: (Name) – Quick question?
Message: (name) – I saw you just hired/your growing/lost a rep/ect…
“We help companies fill specialist and management positions quickly. We present top candidates within 4-8 weeks, ensure the right match with a 3-month guarantee, and follow up within 6-8 weeks after hiring.”
Would it make sense to jump on a quick call to see if we can help you?
LinkedIn
– Hi name, I see we have been connected here for XX numbers off weeks/months. Your company have grown since we connected. What is your biggeste challenges as a (title)?
The prospect doesn’t care how long you’ve been “connected”. It doesn’t really mean anything.
Also you’re making the prospect work too hard with your question. Give them the topic and then ask their opinion.
“Looks like AI is attacking the cold outreach space.
Have you had any success in leveraging it?”
Focus on the hiring side of things and you’ll narrow the scope of your conversation. You don’t want them to start banging on about their biggest challenges in product development.
You don’t have to wait until day 3 to respond to LinkedIn messages. Scan your inbox and carry on the conversations a couple of times each day.
Cold email
Unforunutly the “quick question” subject line is now dead because of how many people have been using it.
Try –
“NAME – 3-month guarantee?”
Or something similar that builds curiosity.
Obviously don’t use quotation marks around your value prop. Same feedback here as your value prop post. I’d get more specific with the post you think you can help them fill.
With your CTA they perform better when it’s “to see if I can help” rather than “we can help”.
Good first effort! Make the tweaks and lets start doing the outreach :).
💪
Hi Will,
I would have uploaded pictures of this but didn’t know how to. Below are scripts of my cold email, cold calling and cold/warm LinkedIn scripts. I have edited it based on your last comments. I have changed my LinkedIn profile.
Next step is to build my lists based on major ICP and minor ICP. Which one of the scripts would you suggest me to start with. OH MY GOOD I’M A PERFECTIONIST😳
HELP ME get startet doing the outreach 😂
COLD – WARM – LINKEDIN: process
<p data-ccp-border-bottom=”0px none #000000″ data-ccp-padding-bottom=”0px” data-ccp-border-between=”0px none #000000″ data-ccp-padding-between=”0px”>Step 1: </p>
<p data-ccp-border-between=”0px none #000000″ data-ccp-padding-between=”0px”>Find leads </p>Step 2: Make contact/Connect
Step 3: Thank for connection/first message
Step 4: WARM LEADS Dialogue – Aim to book a meeting
<p data-ccp-border-bottom=”0px none #000000″ data-ccp-padding-bottom=”0px” data-ccp-border-between=”0px none #000000″ data-ccp-padding-between=”0px”>Step 5: Day 10 </p>
<p data-ccp-border-bottom=”0px none #000000″ data-ccp-padding-bottom=”0px” data-ccp-border-between=”0px none #000000″ data-ccp-padding-between=”0px”>Find date for short conversation </p><p data-ccp-border-between=”0px none #000000″ data-ccp-padding-between=”0px”>Major ICP: </p>
C-Level executive
CEO – Chief Executive Officer
CFO – Chief Financial Officer
CIO – Chief Information Officer
COO – Chief Operating Officer
CHRO/CPO – Chief Human Resources Officer/Chief People Officer
CDO – Chief Digital Officer
CCO – Chief Communications Officer or Chief Commercial Officer (depending on the context)
CMO – Chief Marketing OfficerMinor ICP:
Talent Acquisition Manager
HR Manager
You should not write anything… just connect. OR
Review their profile and comment on anniversary posts, job changes, etc.
Add them to the Warm/Cold lead list on LINKEDIN.
<p data-ccp-border-bottom=”0px none ” data-ccp-padding-bottom=”0px”>Hi (name) </p>
<p data-ccp-border-top=”0px none ” data-ccp-padding-top=”0px” data-ccp-border-bottom=”0px none ” data-ccp-padding-bottom=”0px”> </p>
<p data-ccp-border-top=”0px none ” data-ccp-padding-top=”0px” data-ccp-border-bottom=”0px none ” data-ccp-padding-bottom=”0px”>It looks like your industry is under a lot of pressure regarding recruiting on management level. How is it working for you? </p>
<p data-ccp-border-top=”0px none ” data-ccp-padding-top=”0px” data-ccp-border-bottom=”0px none ” data-ccp-padding-bottom=”0px”> </p>
<p data-ccp-border-top=”0px none ” data-ccp-padding-top=”0px” data-ccp-border-bottom=”0px none ” data-ccp-padding-bottom=”0px”> </p>
<p data-ccp-border-top=”0px none ” data-ccp-padding-top=”0px”> </p>FOLLOW UP ON THEIR RESPONSE “Hi Name, after our chat in the comments earlier, it sounds like I could help with X. Would it make sense to have a quick call to see if I can help you?”
OR
“Hi Name, I recently worked together with COMPANY NAME which is in the same category as yours.
Would it make sense for you to have a phone talk to determine if I can also help you?”<p data-ccp-border-bottom=”0px none ” data-ccp-padding-bottom=”0px”> Diagnostic conversation </p>
<p data-ccp-border-top=”0px none ” data-ccp-padding-top=”0px” data-ccp-border-bottom=”0px none ” data-ccp-padding-bottom=”0px”> </p>
<p data-ccp-border-top=”0px none ” data-ccp-padding-top=”0px”> </p>
COLD EMAIL OVERVIEW:
The Cold Email Framework SMS / First email Template Referral Template Quote Template Breakup Template Get attention> Show their need>
Give proof>
Call to action
Subject: (Name) – 3 months guarantee? Message:
(Name) – I saw that you “just hired (number) of new reps”, POSTED XXX, changed JOB, ect., I help companies find employees at management level within 4-8 weeks, with a 3-month guarantee for onboarding success.
Mind if I send more info?
Klaus
Subject: Referral from (name) last week, and he said I should connect with you. I was sharing that I help companies find employees at management level within 4-8 weeks, with a 3-month guarantee for onboarding success!
That is a bold statement, right?
Lately I helped (Company) find a (title).
Would it make sense to jump on a quick call to see if I can do the same for you?
Thanks,
Klaus
Subject: They said… Message:
(Name) – (Customer) said this:
(Quote)
Can I do the same for you?
Klaus
Subject: Did I get it wrong? Message: (Name) – Damm!
We didn’t manage to connect.
Did I get the wrong end of the stick here?
Klaus
COLD CALLING
Confirm: Value: Tie-In Book a diagnosis call Voicemail Me: Hi name, are you in charge of recruitment on management level? Me: “I am Klaus, from TARGET Headhunting and I help companies fill management positions quickly. I present top candidates within 4-8 weeks, ensure the right match with a 3-month guarantee. A:
It seems like you’re not happy with your current recruitment situation.Would it make sense to see if I can solve this problem for you?
It looks like we might be able to help. Does it make sense to jump on a quick 10-minute call tomorrow?
Hi name, it’s Klaus from TARGET Headhunting +45 22 89 50 01 – I’m calling because I read your LinkedIn profile and noticed (trigger event). I helped (X company) recruiting (Outcome) by presenting top candidates within 4-8 weeks, ensuring the right match with a 3-month guarantee.
Again, Klaus from TARGET Headhunting + 45 22 89 50 01 (repeat the number), I’ll follow up with a quick email.
A: That’s Barry Me: Ok, thanks. Could you connect me with him? Can I tell them that you referred me?
B: Would it make sense to see if I can add to your current solution so you can recruitment becomes more effective?
B: That’s me Me: Ok, great, how are your recruiting process right now?
B: We are using (Competitor). Me: Got it. And how is that working for you right now?
B: Fine. I think we’re all set, thanks Hmm din’t work
Hey Klaus, just spoke to Roger RE your files. Best to post text here and link to anything else on Google Drive –
https://drive.google.com/drive/folders/1XMYta4Km2GK97msgRh-TC7uNrppfC6qS?usp=sharing
Email
These look great. Obviously you’ve used the templates very literally here so try them and then we can make it more “you” later on.
Cold call
I’d probably be more specific than “how is your recruiting process right now?”
Lean into what you excel at. For example, “Do you have a process for replacing executives, quickly, when they leave the company?”
Make that specific to the your offer and the needs of the prospect.
Rather than “would it make sense to see if I can solve this for you”, focus on getting the meeting booked.
For example, “if I could solve this for you, would it make sense to jump on a quick call tomorrow to run through the details?”
Otherwise, looking good.
LinkedIn
You can test this (20 messages when connecting, 20 no message and see what delivers the most connections) but most of the time no message is more effective.
Rather than “your industry”, it’ll appear more personalized if you say “the SaaS marketing space” and personalize based upon the industry the prospect is in.
For your “warm leads” how warm are they? Unless you’ve had a back and forth conversation with them on LinkedIn, within the past week, I would consider everyone to be a cold lead.
Got it. A ton of my “warm” leads are cold then.
Thanks a lot🙏🙏
Link to first – Buyers list, list.
186 CEO’s within the healthcare industry.
According to my One page plan I need to reach out to 14 a day. I will start with 14 reach out via linkedIn today. Just to connect. I am on the right track?
Link to first – Buyers list, list. 186 CEO’s within the healthcare industry. According to my One page plan I need to reach out to 14 a day. I will start with 14 reach out via linkedIn today. Just to connect. I am on the right track? https://1drv.ms/x/s!Ao9KUpXm_5ZDgZ8Peyd7WfDBu4AC-Q
Yep looking good.
As discussed on the group coaching call, make sure that the 14 prospects a day is sustainable.
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