[Sumit Pal]

Cadence review: marketing part I

Sumit Pal

Member

Nov 13, 2023

Step 1: Email

Sub: {first name}, quick question?

Email body:

Hi {{ contact.firstname }}​,

 

Are you looking to improve the quality of leads {{ contact.company }}​ engages with at events?

 

Fintech Meetup helps marketers take away the guesswork when evaluating success from their sponsorship investment by building engagements that elevate our sponsor’s brand and product/solutions placement and inevitably fuel their sales pipeline.

 

Here’s what you can expect at Fintech Meetup 2024:

• 5,000+ attendees (40% C-level) from 2,000+ organisations
• 45,000+ tech-enabled meetings with fintech’s largest-ever meetings program
• 350+ sponsors and exhibitors and the busiest exhibit hall in fintech
• Speakers and content that check every box, featuring 175+ speakers, 9 Keynotes, 35+ sessions and 300+ peer-group Tabletalks

61% of our participants come from Banks, Credit Unions and Fintechs. I am curious to learn how these organisations align with {{ contact.company }}​’s ideal customer profile.

 

Fintech Meetup will take place at the Venetian on 3-6 March next year. Does exploring how {{ contact.company }} can benefit from being at Fintech make sense?

 

Best,

Step 2: LinkedIn Connection request 

Message: Hi (first name), Sumit from Fintech Meetup here. I am looking forward to connecting with you.

Step 3: Email

Sub: {first name}, Checkout our 2024 Sponsors!

Hi {{ contact.firstname }}, I trust you are well.

Have you seen the brands already confirmed at the Fintech Meetup conference? Here’s a web link with our confirmed sponsors.

I work with brands like VISA, Mastercard, Plaid and many more to build engagements that help them maximise their return from sponsorship investment.

Through our tech-enabled networking, each attendee can schedule up to 24 meetings over two days with participants that meet their ideal customer profile. Which makes finding qualified marketing leads a simple process. Mind if I send more info?

Best,

[Will Barron]

Will Barron

Keymaster

Nov 14, 2023

Will Barron Nov 14, 2023

The feedback for these emails is basically the same as the previous set. Basically, share less to drive more curiosity and also make it more about them.

[Will Barron]

Will Barron

Keymaster

Nov 14, 2023

Will Barron Nov 14, 2023

Email One:

Sub: {first name}, quick question?

NOTE – This subject line has absolutely been done to death and so probably worth A/B testing.

Hi {{ contact.firstname }}​,

It looks like you’re currently running event marketing and looking to improve the quality of leads from events.

I might be able to help.

At Fintech 2024 you’ll get access to –

• Bullet points about them rather than about you…

Would it make sense to jump on a quick call and see if there’s a fit here?

Thanks,

 

Email Two:

Sub: {first name}, 24+ ICP meetings?

Hi {{ contact.firstname }},

I work with brands like VISA, Mastercard, Plaid to book meetings at our conference to maximize their return from sponsorship investment.

Through our tech-enabled networking, each attendee can schedule up to 24 meetings over two days with participants that meet their ideal customer profile.

Mind if I send more info?

[Author]

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