[Will Moore-Jones]

Cadence for Review (Will Moore-Jones ‘Mojo’)

Will Moore-Jones

Participant

Sep 18, 2024

Day 1  – Email, Call, LinkedIn

 

Subject

Boost KPIs with Optimizely

Hi Leann!

{{! insert personalized research from LI }}

Is the idea of changing tools/services daunting as you may have to change the platform you use?

With Optimizely, we enable you to use experimentation to lift your online and application metrics without changing your platform.

How far into experimentation has Amsurg Corp. ventured?

William

Day 4 – Email

Fromwilliam.moore-jones@optimizely.comTo“Leann Frazier”

Hey Leann – Apologies, as my outbox was being wonky yesterday.

Did the previous message come through?

Day 6 Email

Subject

Actionable intelligence to boost your ROI

Hi Leann,

Testing and experimentation have become pillars for the digital leaders in business including Amazon, Google and Netflix to name but a few.

As I’m sure you are aware, by incorporating experimentation, recommendations, personalization and much more you can get the metrics and actionable intelligence to boost your KPIs and ROI.

But do you struggle, like so many, at Amsurg Corp. collating the data that comes in from so many places?

With Optimizely you can unify all the data around the customer experience.

Would you be interested in hearing how we’re helping other customers like Amsurg Corp. reach your goals?

William

Day 7 – Email

Subject

{{! EVENT PLACEHOLDER }}

{{! EVENT PLACEHOLDER CHECK FOR ANY INVITES RELEVANT IN SNIPPETS/HIGHSPOT TO INSERT }}

{{! IF NOTHING USE FORRESTER WAVE DXP REPORT Q4’23 template }}

Day 8 – Email

Hi Leann,

Are you effectively leveraging both personalization or experimentation?

Most try to pick one or the other, but after running 127K experiments, we’ve learned that the combination of personalization or experimentation deliver 41% higher impact.

Any interest in discussing how to maximize your impact by testing your personalization strategy?

Thanks,

William

Day 11  Linked in messge

(personalize)

Day 14 – Call

Day 18 Email 

Subject

Issues at Amsurg Corp.

Hi Leann,

Optimizely solutions are built for your entire team: from engineers through product managers and marketing to data analysts. Our solutions answer the most common issues businesses like yours face including;

• The struggle to find time to act upon data intelligence.

• Many sources/silos of data and metrics.

• The need for a solution that integrates with what your business already uses.

Are any of these issues familiar?

William

DAy 19 Email

Subject

A gift from Optimizely

Hi again,

In my last email I discussed some common pain points businesses find with their existing solutions.

{{! *feel free to remove/edit this is a reminder Reachdesk is available!* In Sales I know that a common pain point for busy people such as yourself is getting a lot of emails filling up your inbox so allow me to apologise and treat you to {{! Insert Reachdesk gift }}. Just follow the link to claim your gift from us at Optimizely.

Like CASETiFY, Amsurg Corp. could drive efficiency by 50% with experimentation with Optimizely. Read more about their journey here.

{{! remove if no Reachdesk voucher – What are you going to spend your voucher on? }}

William

Day 21 Email

Subject

Hi, Leann. Here’s what we think about content…

Content is great! But how do you ensure you are getting the right content to the right people?

• Intake & Resource Management – intelligently triage and route ad-hoc requests and accelerate your turnaround times.
• Campaign Planning & Execution – calendar sharing, campaign coordination, and more to ensure timely executions.
• Content Production & Distribution – Accelerate workflows and integration with systems to push your content downstream.
• Digital Asset Management – Centralize asset storage & track the “where”, “when” and “why” for every asset.

Optimizely acquired Welcome, the leading marketing orchestration platform. Welcome have spent 10+ years delivering content ops and marketing strategy for the Fortune 1000, with tech (4x Gartner leader) known for best-in-class authoring, workflows, and AI-based capabilities.

How is Amsurg Corp. handling content? Are you experimenting with content, A/B testing, personalisation etc?

Day 23 Call

Day 25 Call

Day 31 Email

Subject

Time to say goodbye?

Leann

Are you the right person to be speaking to?

 

At Optimizely, we offer content, commerce and optimization tools to unlock your digital potential!

 

Are you open to hearing how we can help Amsurg Corp.?

 

If you are the wrong contact, I would greatly appreciate you putting me in touch with whomever manages your online digital presence.

William

 

[Will Barron]

Will Barron

Keymaster

Sep 19, 2024

Will Barron Sep 19, 2024

Hey Will,

I’ve dropped you some feedback here –

https://docs.google.com/document/d/1Ks5oZvW_I5QYmapto1vcWOVxvwTpqC-0rSZ0352bMc0/edit?usp=sharing

I haven’t rewritten all your emails (yet).

Run through the feedback and rewrite them yourself so you start implementing the Selling Made Simple process and then send them back over. You’ll learn the SMS ideas much quicker if you get stuck into them yourself at this point.

If there’s any rewriting needed once you’ve had a go I’ll help you out.

[Will Moore-Jones]

Will Moore-Jones

Participant

Sep 19, 2024

Will Moore-Jones Sep 19, 2024

Thank you!

[Will Moore-Jones]

Will Moore-Jones

Participant

Sep 20, 2024

Will Moore-Jones Sep 20, 2024

I’ve started with the first 4 emails- two versions for each.

https://docs.google.com/document/d/1q3hZWYwXhtCfMiFfaTmZHJ4vnJnPipALKlJt1T0jfds/edit?usp=sharing

[Author]

Posts