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Buyers List
Hi,
I have been working on my buyers list and I am kind of stuck. I created my ICP and input those characteristics into sales navigator. A list of about a 1000 buyers populated but when I check some of the profiles I know some of the potential buyers will have no interest in what I am offering and it doesn’t seem prudent to go through the list manually and select which potential buyers I should add to my sales cadence and which one I should not add.
To give some perspective, I sell laboratory equipment for elemental analysis and my ideal customer persona is an analytical chemist. The problem is that not all analytical chemists perform elemental analysis and it doesn’t seem sales navigator is granular enough to separate the job functions of various chemists which is why I am getting profiles that populate the list that I know wont be interested in what I am offering. Does anyone have any recommendations on what to do?
What other variables can you add to narrow the search? i.e. when you manually search through the list of 1,000 people, what are the trends between the people that you can work with?
You can include keywords within your search that appear on peoples profiles and so that’s what you’re looking out for.
Also, at some point, you might have to just fly through peoples profiles to identify the right people to add to your list. 20 seconds per profile, you’ll get through 150-180 profiles an hour. You probably only have to do it once a week to build enough prospects to add to your cadence.
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