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Booked our first meeting!
Want to share a small win. We booked our first meeting! Thanks again to all the help from the community here. This is the first positive response we’ve ever had through cold-email.
Few things changed:
- I was including a link to our explainer + animated gif in the first email. It was too complicated and we removed that
- We went back to some simple personalization that has generated responses in the past that’s easier to use and ties in nicely with the messaging
- Focused on the pains of the team rather than just the individual
Meeting is booked for May 24th so still 12-days away.
One of my worries is that it’s so far away that the prospect may forget why they’re even getting on the call. I want to be able to keep the lead warm between now and then so they are looking forward to the call.
Any suggestions on how to do that? What should you do if the time between the initial outreach and the actual meeting is more than a week?
One interesting morsel of info – the exact same prospect, same person, same company, we had contacted a year ago with many emails. He responded with “No thanks”.
On our first try this time around he agreed to the meeting.
Sorry for the slow reply Abhijeet. I think this thread got lost as we moved from .org to .com.
Congrats on the meeting!
How did it go?
I’ve added a new chapter on Follow-up meetings in Selling Made Simple (page 316) that might be useful for future meetings like this that are booked a while out.
No worries, thanks for the response.
The meeting was a pretty lacklustre. It was with the Director of Finance. He couldn’t articulate a clear need (apart from “general business efficiency”). No specific timelines / deadlines or motivation for change. Couldn’t articulate what he envisioned the bright / bold future to look like. No authority to sign or clarity on whether the C-Suite had a need for this. No major blockers. He admitted he’d recently solved his problem for a portion of what we do. I’m not exactly sure why this guy took the call… I think he’s bored in his job and needed a midday distraction. He asked me to follow-up mid-June. Not sure what I’m supposed to follow-up about.
So I’ve disqualified him for now. I’m open to any other thoughts on where to take it from here.
Take a look at that Follow-up Framework in the book. There’s a more in-depth training workshop coming soon but the book will give you a primer on the questions to ask in your follow-up.
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