• This topic has 4 replies, 2 voices, and was last updated 12 months ago by Will Barron.
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  • #9011310
    Booked our first meeting!
    Abhijeet Sarkar
    Participant
    May 12, 2023

    Want to share a small win. We booked our first meeting! Thanks again to all the help from the community here. This is the first positive response we’ve ever had through cold-email.

    Few things changed:

    1. I was including a link to our explainer + animated gif in the first email. It was too complicated and we removed that
    2. We went back to some simple personalization that has generated responses in the past that’s easier to use and ties in nicely with the messaging
    3. Focused on the pains of the team rather than just the individual

     

    Meeting is booked for May 24th so still 12-days away.

    One of my worries is that it’s so far away that the prospect may forget why they’re even getting on the call. I want to be able to keep the lead warm between now and then so they are looking forward to the call.

    Any suggestions on how to do that? What should you do if the time between the initial outreach and the actual meeting is more than a week?

    #9011311
    Abhijeet Sarkar
    Participant
    May 12, 2023
    Abhijeet Sarkar May 12, 2023

    One interesting morsel of info – the exact same prospect, same person, same company, we had contacted a year ago with many emails. He responded with “No thanks”.

    On our first try this time around he agreed to the meeting.

    #9012025
    Will Barron
    Keymaster
    May 30, 2023
    Will Barron May 30, 2023

    Sorry for the slow reply Abhijeet. I think this thread got lost as we moved from .org to .com.

    Congrats on the meeting!

    How did it go?

    I’ve added a new chapter on Follow-up meetings in Selling Made Simple (page 316) that might be useful for future meetings like this that are booked a while out.

     

    #9012028
    Abhijeet Sarkar
    Participant
    May 30, 2023
    Abhijeet Sarkar May 30, 2023

    No worries, thanks for the response.

    The meeting was a pretty lacklustre. It was with the Director of Finance. He couldn’t articulate a clear need (apart from “general business efficiency”). No specific timelines / deadlines or motivation for change. Couldn’t articulate what he envisioned the bright / bold future to look like. No authority to sign or clarity on whether the C-Suite had a need for this. No major blockers. He admitted he’d recently solved his problem for a portion of what we do. I’m not exactly sure why this guy took the call… I think he’s bored in his job and needed a midday distraction. He asked me to follow-up mid-June. Not sure what I’m supposed to follow-up about.

    So I’ve disqualified him for now. I’m open to any other thoughts on where to take it from here.

    #9012033
    Will Barron
    Keymaster
    May 30, 2023
    Will Barron May 30, 2023

    Take a look at that Follow-up Framework in the book. There’s a more in-depth training workshop coming soon but the book will give you a primer on the questions to ask in your follow-up.

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