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Also would love feedback on our value proposition
Just started with this company and they don’t have a formal value proposition. Is this too lengthy? Any other ideas on how to improve it?
Our jacks, leveling and stabilization products help Parts Mangers who want to increase their sales and increase their margins by providing a best quality product (ensuring you don’t have upset customers and technicians) and by enforcing our MAP policies (which makes it easier for your team to sell without having sever pricing issues). Unlike our competitors with short warranties and continual pricing issues, Ultra-Fab is here to help you make more money.
Hey Raymond. You spotted the main issue which is that it’s pretty lengthy.
The goal of the value prop isn’t to explain the exact ins and outs of everything we do. It should be just enough so that if you said it to a prospect they’d go “sounds interesting, tell me more…”.
Some notes –
- “Best quality” is subjective and everyone says it. So it’s not very useful in a value prop.
- Do your buyers (distributors) know what a MAP policy is? If so you don’t need to explain it. If not, then you need to use plain English instead.
- You mention customers and technicians but this value proposition is for parts managers. Focus on their needs specifically.
- What is the competitor pricing issue? Can you be more specific?
Something more like –
Our jacks, leveling and stabilization products help Parts Mangers increase their sales and margins using simple MAP policies. Unlike our competitors with short warranties and on-going pricing fluctuations.
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