• This topic has 4 replies, 2 voices, and was last updated 10 months ago by Will Barron.
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  • #9512595
    1st email in cadence
    Jake Gardner
    Participant
    Jul 18, 2023

    Target Market: Education

    Emailing – Principal or Business Manager

    Subject – Discovery session

    Hi [NAME],

    I am working with a number of other schools in the [xxxx] area to streamline their current print systems, reduce their waste printing & reduce the overall cost associated with printing

    In working with other schools I have been able to identify strategies to reduce their overall monthly spend by up to 40%.

    Does it make sense to schedule a discovery session to see if there is any potential opportunities that [school name] could take advantage of?

    #9512596
    Jake Gardner
    Participant
    Jul 18, 2023
    Jake Gardner Jul 18, 2023

    Not sure why it comes out like that – Doesn’t let me edit it. Try again.

     

    Subject – Discovery session

    Hi [NAME],

    I am working with a number of other schools in the [xxxx] area to streamline their current print systems, reduce their waste printing & reduce the overall cost associated with printing

    In working with other schools I have been able to identify strategies to reduce their overall monthly spend by up to 40%.

    Does it make sense to schedule a discovery session to see if there is any potential opportunities that [school name] could take advantage of?

    #9512628
    Will Barron
    Keymaster
    Jul 19, 2023
    Will Barron Jul 19, 2023

    Hey Jake, good first attempt. Here’s some feedback –

    • Try to rewrite the sentences so they’re not “I” do this, “I did that”. Your buyer wants to hear about them, not you. So use “we helped them X” rather than “I do this”. Make the buyer the hero.
    • Cut any word out that is not 100% needed to convey your message.
    • Remember the idea of feature, benefit, desire? Focus on the prospects desires (save time, no hassle) rather than the benefits (reduce waste/cost).

    Something more like this –

    Hi [NAME],

    [SCHOOL] just reduced their monthly spend on print by 40%.

    We helped them streamline their current print systems and make the issues they’re used to facing fade into the background.

    Would it make sense to jump on a quick call and I’ll explain how we did it?

    Thanks,

    #9512690
    Jake Gardner
    Participant
    Jul 31, 2023
    Jake Gardner Jul 31, 2023

    Hi Will.

    Absolutly crushing it at the moment. So far

    Step 1 – Sent 29 emails

    Step 2 – Follow up call (called 8 so far, booked 3 meetings, 1 tentitive meeting in Q4, One contact again next year, 3x couldn’t get through)

    Just building out the next step in the cadence for the ones I cannot reach on the phone (I am still going to phone ne other 21 that I have not called yet)

    I am thinking another email. Should I just reply to the last email or should I send another one fresh not on the same thread – I am able to see if they have opened it, but not sure if that is 100% accurate or not.

     

    If it is on the back of the same email, was thinking.

     

    Hi xxxx,

     

    Any thoughts on below?

     

    Thanks,

     

     

    If it was a new email was thinking something along the lines of

     

    Hi xxx,

    I just called and talked to xxxx but they said you were busy (reference what ever they said i.e. in a meeting, in class with students, etc.)

    I have helped a number of other schools in the area streamline their print systems & was recenlty able to save another school 41% on their monthly print spend.

    Would it make sense to jump on a call to see if you might be able to do it as well?

    Thanks,

    jake.

    #9512696
    Will Barron
    Keymaster
    Jul 31, 2023
    Will Barron Jul 31, 2023

    10% meeting booking rate from two touches is pretty good! Keep up the great work.

    Your emails –

    Hi xxxx,

    Any thoughts on below?

    Thanks,

    OK, when I’ve tested “bump” emails like this they do get results. But I feel they also leave a bad taste in peoples mouths.

    My rule is that if you’re not delivering anything of value to the prospect, don’t send it.

    But feel free to test it out for yourself.

    The other email –

    Hi xxx,

    I just called and talked to xxxx but they said you were busy (reference what ever they said i.e. in a meeting, in class with students, etc.)

    I have helped a number of other schools in the area streamline their print systems & was recently able to save another school 41% on their monthly print spend.

    Would it make sense to jump on a call to see if you might be able to do it as well?

    Thanks,

    Jake.

    Pretty good! Two things –

    • If you use the line on the prospect being “busy”, you’re almost framing the conversation that you’re chasing them as they’re more important than you. I’d say “I called but didn’t manage to speak with you.”
    • I’d simplify the second line – “I just helped a local school streamline their printing and they saved 41% on their monthly spend”.

     

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