#9518214
Will Moore-Jones
Participant
Sep 21, 2024
Will Moore-Jones Sep 21, 2024

Update: Summary of ICP

VP/Directors of Marketing in the e-commerce, or financial services sector. They are currently facing challenges in user acquisition, emotional buyer understanding, or process inefficiencies that overly rely on developers. These companies are data-driven, potentially in the midst of a digital transformation, and have experienced or are currently using basic A/B testing tools. They have an urgent need to optimize their digital experiences, especially with upcoming launches or campaigns, and are likely to see the value in upgrading to Optimizely’s advanced experimentation tools.