#9518043
Brook Langston
Participant
Jul 17, 2024
Brook Langston Jul 17, 2024

I would use the word Chutzpah only one time. Take it out of the subject line and make it more direct about what they’ll gain from reading the email. I believe in sticking to a 3-5 sentence email and only make one point. [example: Chutzpah might be the right word to describe reaching out directly to the CAO and board member of COMPANY, but after you visit Tel Aviv, I hope for your openness to this message.]

 

I had a business partner take my 60 second message that I carefully crafted and he cut it in half. Didn’t think it could be done. But after reading his version, I didn’t feel like I was missing anything. Give yourself the challenge to do the same here. Just for kicks, pretend that he said he would read it if you would promise to distill what you want to say to 1 point and 3-5 sentences.