Feel free to edit the emails if there’s something I’ve missed:
Day 3: Personalized Email to Prospect
Subject: [Name] are you compliant?
Hi [Name],
I help universities avoid injuries and OSHA violations with expert-led arc flash & electrical safety training.
I’m working on NFPA 70E compliance with the University of Missouri right now.
Would it make sense to jump on a quick call to double check that your compliant with the latest regulations?
Day 5 Cold Call Major ICP Direct Line -> Voicemail Referencing Email -> Email Explaining Call
Subject: Call about compliance changes
Body:
[Name], I tried calling your office, but I didn’t manage to connect with you.
I’m reaching out to check on your NFPA 70E compliance. A couple of key things have changed in the regulations this year.
Would it make sense if I jump on a quick call and explain the changes?
Day 7 New Angle on Value Proposition Email + LinkedIn Comment (If Possible)
Subject: New Training Requirements
Body:
Hey [Name],
The 2024 edition of NFPA 70E was just released and there could be new requirements for your maintenance team at [University].
We just updated Missouri S&T’s safety program & training to the new standard.
Worth a quick call to see what the changes are and how they affect you?
Day 10 Short SMS Style Email
Subject: Up to date?
Body:
I appreciate that scheduling and budgeting for the new NFPA 70E regulations can be a pain.
Want me to share how we can do this online rather than in person?
Day 13 Cold Call – > Voicemail -> Email Explaining Call
Subject: Phone Call
Body:
[Name], tried calling but didn’t connect so I left a short voicemail.
I help University maintenance teams get up to date with their arc welding compliance.
Make sense to jump on a quick call?
Day 15 Reality Bridge Email
Subject: Perfect Path for EHS
Body:
Hey [Name],
We just helped out Cliff at Mizzou’s maintenance team.
It started with a simple 4-hour class at the university.
We developed an electrical safety program organizing training, audits, & PPE for the university.
Cliff’s training and electrical safety program became the foundation OSHA & 70E compliance for the University of Missouri.
All other universities and hospitals in the UM System have now started to use his original program and training system to ensure their organization is compliant.
Cliff is now a hero over there.
This all started with a short call with me.
Would it make sense to set up a time to see if we can help [University]?