#9517763
Will Barron
Keymaster
Jun 17, 2024
Will Barron Jun 17, 2024

Hey Sam, back in the office. Sorry for the slow response on this one.

I’d try and simplify your value prop. The only goal of your value prop and outbound is to book a meeting so you only have to share the things that will encourage someone to book a call.

I’d try and make it more conversational too. You should feel comfortable saying your value prop, out loud, to someone who sits next to you at a conference.

“Hey mate, what do you do?”

“I help IT leaders at big companies achieve their goals of 99.9%+ uptime so they can reduce the headaches of IT tickets. I do this with integration of crazy fast networking on our own Tier 1 IP network.”