#9517743
Will Barron
Keymaster
Jun 3, 2024
Will Barron Jun 3, 2024

Sorry Jason, slow response from me.

I’d try and be less fancy here and more specific if possible.

I help [SPECIFIC] businesses eliminate deceptive [payment processing, POS, and payroll – choose one that you think is the biggest pain point for your specific ICP] by implementing [SOMETHING SPECIFIC].

Everyone likely claims personalized customer service, easy to use technology etc and so avoid something that pushes you into the crowd rather than helps you stand out.

We help business owners to retain and increase revenue with [SPECIFIC PROCESS]. Which supports growth by [SPECIFIC PATHWAY TO GROWTH]. Unlike most [payment processors, POS and payroll – chose most painful] who are [inconsistent, vague or overly complicated with no support – probably choose one of these too].

You can use templates to add the [SPECIFIC] bits when you scale your outreach but at first, build your value prop around as specific ICP as you can.