Email #1
- Don’t capitalize the subject line like a “title”.
- Treat it like a sentence.
- I’d avoid “…”.
- They can be used but it can come across a little marketery.
- Your email is solid but it’s lacking evidence/proof/trust.
- Can you add a specific success story to your claim?
- Can you narrow down “companies” to the industry that your prospect is in?
- Try and make things as specific as possible so the prospect reads the email and goes “ah, this is for me!”
Subject:
NAME – It’s in the details
Email:
Hi NAME,
I help Pharma CFOs reduce the unchecked growth in their telecom expenses. Freeing up cash for the important stuff.
We find savings with a quick, painless, state-of-the-art account analysis.
This is a proven system with a track record of producing over 27% – 38% savings.
I helped COMPANY save 32% on their bill just last week.
Would it make sense to have a quick call to see if I can help?
Thanks,
