Backstory:
Grab the book –
https://app.salesman.com/wp-content/uploads/2024/02/Selling-Made-Simple-V2.2.pdf
Here’s some homework –
I am confused about who to call, email
Selling made simple – Page 26
what value I should provide
Selling made simple – Page 39
I do not get any replies or any positive replies
Selling made simple – Page 12
You need to work out the right person and right message.
As we do not have a tech product, I cannot write about a specific value that we provide differently than others.
That isn’t true. Does your company have customers? There must have been something that differentiated you otherwise they would have purchased with someone else.
Book a call with a couple of customers and ask them why they went with you.
My leads are people with procurement, buyer, and purchasing titles.
Find your Major ICP and focus on them.
Selling made simple – Page 29
Emails:
I think you’re awesome, but those emails really suck.
You need to do the groundwork above and then build out some cold emails using the cold email framework –
Selling made simple – Page 108
Hope that helps! Come back with some answers and more questions.
