#9516864
Will Barron
Keymaster
Apr 23, 2024
Will Barron Apr 23, 2024

Hey Steve, some thoughts –

  • Remove as many words as possible to the point that the text still makes sense.
  • “I reached out” sounds very salesy. It’s better to make a clear hypothesis of their problem out of the gate or personalize the email to that specific person.
    • “I see that you guys just did X, we might be able to help with Y”
    • “Heads of data who manage lots of SKU’s tell me that they’re constantly swamped with X”
  • The “how we do it” line is great. Lots of curiosity built.
  • Remove “this week” from the CTA. Sounds pushy and salesy.

Example –

 

Hi NAME,

Heads of data who manage lots of SKU’s tell me that they’re constantly swamped with tech debt.

We eliminate tech debt in a subtly different way to the typical technologies. It’s also crazy easy to implement. 

Would it make sense to jump on a quick call and I’ll explain how it works?

Thanks