Thanks for the feedback Saad!
I think the simplest process for you to get cracking Adam is to call your top 5 prospects and ask –
“You told me that you’re struggling with X. If I put on a workshop/coaching session to solve X, will you be up for it?”
You’ll get lots of feedback from prospects that they want X or Y. It doesn’t mean shit unless they’re willing to pay you for delivering it.
Don’t build any content, training or resources until the purchase order is signed.
Then find people similar to the customer and offer them the same thing.
All the fancy value props and that kinda stuff comes in when you’re doing cold outreach to prospects who don’t know you.
Unless you tell me otherwise, I think you’ve got a bunch of potential customers who you could book a meeting with and so it’s better to have a conversation and deliver a minimal-viable-service to confirm what the market wants.
Get a few of them in the bag. Bit of revenue coming in. Then try and productize it and scale with cold outreach/content marketing.
Always here for you mate if you have any other questions. But you’re now at the point of poking the market and seeing how they respond.
