Sorry Tim. I missed this one. I’ve moved it over the “Asset Review” section of the platform which is where I spend most of my time.
One thought is that you could go a little deeper with your goals and pain points.
For example – Nobody is that bothered implementing another tool. What they really want is to reduce the pain of overwhelm of choosing a tool or increase sales quickly because the company is behind on their forecasts etc.
Can you go a layer deeper and get to a bigger goal or more painful issue?
That then becomes the difference between having a nice to have product vs. a must have.
