On the right tracks!
Is the dreaaaaaaaamm really to break into the US market?
i.e. is the prospect sat up at night, panicking about achieving that? They might be, I don’t know. Maybe they have investors breathing down their neck to make that happen.
Otherwise –
- What is the second order consequence of breaking into the US?
- What are their longer term goals?
- What does breaking into the US mean for the stability of the business? More chance of investors? etc
If you can tie your feature, benefit and then desire to something either deeper or more tangible then you’ll have more impact.
