Will Barron
Feb 9, 2024
Will Barron Feb 9, 2024

Got it – that makes sense. I’m finding out a rational goal and moving on. Rather than hitting the emotional one.

You’re up late!

Yep, the deeper you can go into the real desires of the prospect the more impact you’ll have. It also tends to make their future reality look bigger, bolder and brighter too.

When the prospects future reality looks awesome, they’re more likely to want to run towards it.