Will Barron
Feb 1, 2024
Will Barron Feb 1, 2024

Are you literally sending them this document? Then way too long.

There’s lots of “fluff” in there. Sometimes the best way to get rid of that is to use bullet points rather than paragraphs as it forces you to be concise.

When you’re working on the proposal, ask yourself “what does the prospect actually need documenting to get this over the line”. Delete anything else.

I’ve cleaned it up a little here but you can still kill much more text –