Couple of notes –
- Needs be to shorter/this can probably be split into multiple emails.
- It’s not very readable. To make things more readable, strip absolutely everything doesn’t need to be there for the message to be communicated.
- Your last email should be very simple, straight to the point and essentially saying “we’re done here”.
- It’s very difficult to convince someone (“here is our last advice…”) to change their mind. It’s much easier to influence someone by helping them become congruent to their previous behavior (“We spoke about X, you didn’t take action on Y. Did something change?”)
- To many questions/CTA’s.
- Is the last line asking someone else other than the prospect to take an action? That’s super rude :).
Example –
Email: Second to lastÂ
Hi NAME,
We spoke X weeks ago and put together an action plan.
It looked like you were ready to move forward.
Has something changed?
Email: Last in cadence
Hi NAME,
It’s been X weeks and I didn’t hear back from you.
Is it fair to say that you’ve gone in a different direction?
No problem if that is the case, I can close your file at my end.
