Will Barron
Dec 18, 2023
Will Barron Dec 18, 2023

Hey Bryan, few thoughts –

  • Get rid of the buzzwords
  • Eliminate as much of it as you can/make it shorter
  • Be bolder and solve one, big problem rather than a bunch of them (remember, this value prop is designed to help you book meetings. Once you’re chatting with the prospect, you can pivot to the other ways that you can help them)
  • For every benefit that you share, ask yourself “does the prospect give a shit?” / “would they take time out of their busy day to speak with me about this?”

For example –

I help [SPECIFIC INDUSTRY] CFO’s automate their close-of-quarter activities and spend less time chasing employees with an easy to use tool.