#9516331
Will Barron
Keymaster
Dec 18, 2023
Will Barron Dec 18, 2023

Should I build my business/personal brand around “Tech Sales Training”, or should I go more niche into “SaaS Sales Training” specifically? They say the riches are in the niches, but I dont know if “SaaS Sales Training” is too marketable for a mixture of B2B and B2C.

Lets discuss this on a group coaching call so we can get deeper into it.

If I was to start over, I’d have dominated the smallest niche possible. Something like – Meeting booking with surgeons for medical device salespeople.

Being a specialist in one specific part of the sales process means that you’ll become known much quicker and it doesn’t stop you offering additional training across the entirety of the process.