#9516188
Will Barron
Keymaster
Nov 13, 2023
Will Barron Nov 13, 2023

Hey Rebecca. We covered most of this on the group coaching last week but here’s some feedback.

  • First message makes the prospect sound like they don’t know what they’re doing. They might not know what they’re doing… but we don’t want to rub it in their faces :).
  • But more curiosity. “leadership performance framework” doesn’t sound like something that I’d have to instantly respond to to learn more about.
  • What are the benefits to the prospect? What are their desires?
  • You’re engaging with busy, highly prospected individuals. It’s likely going to take more than a single email and a LinkedIn message to deliver decent results. Build out some more steps to the cadence.
  • Go with Hi rather than Hey for executives that you haven’t built rapport with yet.
  • Personalise the first line of the first email. It takes time, but the time invested will generate way more replies.

Something more like this –

Subject line:  NAME, what’s the cost?

Hi NAME,

I see you’re [X] which means [Y pain].

We helped Damien, Director of Enginova solve this.

All it took was a few sessions with our team and he’s now crystal clear on his role as Director and he’s seeing [Z benefit].

Would it make sense to jump on a quick call to see if we can do the same for you?

Thanks,

 

RE LinkedIn message – Strike up a conversation rather than sending a email style message.