Nov 13, 2023
#9516188
Will Barron
Keymaster
Nov 13, 2023
Will Barron
Nov 13, 2023
Hey Rebecca. We covered most of this on the group coaching last week but here’s some feedback.
- First message makes the prospect sound like they don’t know what they’re doing. They might not know what they’re doing… but we don’t want to rub it in their faces :).
- But more curiosity. “leadership performance framework” doesn’t sound like something that I’d have to instantly respond to to learn more about.
- What are the benefits to the prospect? What are their desires?
- You’re engaging with busy, highly prospected individuals. It’s likely going to take more than a single email and a LinkedIn message to deliver decent results. Build out some more steps to the cadence.
- Go with Hi rather than Hey for executives that you haven’t built rapport with yet.
- Personalise the first line of the first email. It takes time, but the time invested will generate way more replies.
Something more like this –
Subject line: NAME, what’s the cost?
Hi NAME,
I see you’re [X] which means [Y pain].
We helped Damien, Director of Enginova solve this.
All it took was a few sessions with our team and he’s now crystal clear on his role as Director and he’s seeing [Z benefit].
Would it make sense to jump on a quick call to see if we can do the same for you?
Thanks,
RE LinkedIn message – Strike up a conversation rather than sending a email style message.