Will Barron
Nov 13, 2023
Will Barron Nov 13, 2023

We help CIO’S and network security professionals prevent cybersecurity incidents from happening by doing cyber risk assessments and implementing preventative tools and strategies to help them fix and improve their cybersecurity.

Decent! But, why should the buyer care? Why should they give a shit?

What are the desires of the person that you’re sending the email to? –

How can you make the pain (“prevent cyber security incidents from happening”) more extreme to pull the ICP out of the zone of indifference? –