#9516106
Will Barron
Keymaster
Oct 25, 2023
Will Barron Oct 25, 2023

Hey Rebecca,

Some thoughts –

  • The first email in the cadence should have some personalization in the first line.
  • Simplify your messages (see below). Delete any word that doesn’t have to be there for the message to make sense.
  • I think “proven” probably works better than “well-worn”.
  • I think you’re at surface level benefits and desires here. What do these people realllllly want?

Hi NAME,

As a business grows, the growing pains often show up in the team in a few ways; reduced synergy, focusing on the wrong stuff and can feel disjointed and messy.

We helped Jess from Effective Freight Solutions to define and communicate the expected standards with her team and supported her to manage the process of improving performance and in the 3 years while she’s been working with us her revenue has more than doubled.

Would it make sense to jump on a quick call to see if our well-worn framework could help you?

Thanks,

Rebecca

Hi [NAME],

It looks like you’re going through some business growth right now because of [X].

Growing pains often show up in; reduced synergy and a lack of focus.

I might be able to help.

We helped Jess from Effective Freight Solutions to define the expected standards with her team and her revenue has more than doubled.

Would it make sense to jump on a quick call to see if we can do the same for your team?

Thanks,

Rebecca