Hey Jeffrey,
It’s better to have one strong value proposition than one that is diluted by to many parts. For example –
We help business meet compliance with provincial regulations and cyber insurance requirements, safeguarding your data and ensuring business security. Our tailored, affordable solutions protect your sensitive information, prevent breaches, and support uninterrupted growth and success.
This might be stronger if it’s simplified –
We help [SPECIFIC BUSINESSES] meet compliance with provincial regulations. Our tailored solutions protect your sensitive information, prevent breaches, and support uninterrupted growth and success.
Your second one seems stronger to me.
The question is – What is the one specific thing that your buyers would want to now more about? That is what you should include in your value prop.
