Mmmm, it’s tricky because I don’t think our Buyer/ICP is generally the person having to train the end user. This would typically be done by people too far down the foodchain; district/store manager/regional trainer, or done already via (non-engaging) eLearning.
This is what I initially put down as ‘fulfilled desires’ when going through the value prop creation, are they strong enough to replace what I have or do I still need to dig deeper?
Fulfilled Desires
- Reduces time and input needed from L&D team to create deliver training – freeing up their time to be more strategic & do other projects
- Doesn’t remove the need of them & their role, however.
- Allows them to have real input into a solution & the direction, rather than buying something off the shelf
- Gets their name in lights for buying something innovative and engaging
- Gives them more power within the business
- Gets their name in lights for creating ROI
- Gets their name in lights for reducing business pain
