Day 3
Cold call:
Great… it’s Justin here for Canon UK, quick one, do you know when your contract is up on print, off the top of your head?
I’d probably be asking “how it your printing going?” (or however you would frame it up). If they say “fine” then I’d ask “ah, so costs haven’t gone up this year?” or whatever is going to lead them to stop and think if they’re actually happy.
If you call and introduce yourself as a Canon sales rep, then ask about contract dates, you’re immediately going to have people put up their guards and try and get off the ‘cold call’.
Hope that makes sense. If not, let me know and we can talk in a group coaching call or I’ll make a video to explain.
Cold email:
I think you’re a legend mate but this one sucks. Start again. You’re selling the products features here (like a marketing email), NOT selling a call.
Remember, the goal is to book the call. Your prospects don’t care about “rich learning experiences” they want to know that if they jump on a call with you, you’re going to make their lives easier/better.
Some inspiration –
Hi [NAME],
Ever thought about centralizing your printing?
I’ve just done exactly that for [X similar company].
Would you like me to explain how?
Thanks