Oct 18, 2023
Hey Justin,
I think these emails need a little bit of work. With that said, nail the first one, get it sent and then you’ve a couple of days to work on the second etc.
Don’t wait until all of this is perfect before you get started. Do it in chunks :).
Day 1
Simplify the language and remove anything that isn’t needed –
Evidence suggests that outsourcing print is invariably more expensive than producing it in-house. However, we equip educational settings like yours with the means necessary to realise the foundational benefits of creating a centralised reprographics unit in order to eliminate the high costs and vulnerability of work associated with outsourced printing.
If it makes sense, would you like to explore how Canon can help deliver a stronger ROI on your printing?
“It used to be the case that outsourcing print was cheaper.
Things have changed. We can now equip educational centers with centralized print solutions that are cheaper and reduce the high vulnerability associated with outsourcing.”
If it makes sense, would you like to explore how Canon can help deliver a stronger ROI on your printing?
If you’re unsure “if it would make sense” then you shouldn’t be emailing them. Be more assertive with your CTA and the fact that you believe that you can help the prospect –
If it makes sense, would you like to explore how Canon can help deliver a stronger ROI on your printing?
“Would it make sense to book a quick call to see if I can deliver you better ROI on your print?”
