

Day 5 :
Looking good.
Day 8:
Subject [Name] – is delivering ROI keeping you up at night?
Shorten the subject line.
Name – ROI affecting your sleep?
We can help.
I’d go slightly softer. Until you’ve spoken to the prospect and run through the diagnosis call, it’d be a lie to say that you knowwwww you can help. After that point you can be firm with your assertion of success.
Let’s book 30m to see if it’s a good fit.
Got 30 minutes to see if this is a good fit?
Day 12:
Good email. One suggestion –
We’ve proven we can deliver against these needs with multiple customers, and made their L&D team look like superstars in the process.
Give them some proof. Do you have a web page with a list of case studies or logos? Can you insert an image with all the awesome logos that your work with?