Aleeza Spencer
Sep 4, 2023
Aleeza Spencer Sep 4, 2023

Hi, Will…thanks again for the suggestions. Any further suggestions on how to calculate TAM and determine owners working IN their business locally? Take care, E

If you’re talking very local, as in a high-street, then use Google Maps to get all the companies on the street onto a spreadsheet and then make an educated guess as to whether the owner will be on site.

Starbucks? Nope.

Small bakery? Probably.

Build your ICP around businesses where the owner is also a worker.