Hi, Will…thanks again for the suggestions. Any further suggestions on how to calculate TAM and determine owners working IN their business locally? Take care, E
If you’re talking very local, as in a high-street, then use Google Maps to get all the companies on the street onto a spreadsheet and then make an educated guess as to whether the owner will be on site.
Small bakery? Probably.
Build your ICP around businesses where the owner is also a worker.