Michelle Dixon
Aug 14, 2023
Michelle Dixon Aug 14, 2023

We haven’t met I get you weren’t sitting there waiting for my call, but I was hoping you can help me out for a moment.

Just read that back. That’s a big ask from a stranger who is interrupting you.

What’s your thoughts on using a PEO service like BBSI?

You ask this before your present your value proposition.

I’d also consider rebuilding your value proposition in the format: “I help X person, solve Y problem, with Z solution”.

When I’m cold calling, I find being sharp with the value proposition is important because the person on the other end of the phone really doesn’t care. If they can’t instantly understand the problem you solve then you’re done.