Hey Liam, how many emails have been sent and how many calls have been made?
I think the key thing here is your initial hook. This isn’t very strong –
“Noticed your team has logged many cases into their Salesforce Account. is there anything in specific giving you trouble?”
You need to explain “why now”-
“There has been X shift in your market since you signed up.
Would I make sense if I showed you how to use Salesforce to take advantage of that?”
Think about what trigger events could have happened? –
- Change of staff since sign up? = Refresher meeting/training, new priorities etc.
- Change of company direction? = Updating Salesforce funnels, marketing tools etc.
- Bad experiences? = Can they stop using additional products and streamline with Salesforce etc
This is the key thing to think about –
