Jeff Graber
Jun 15, 2023
Jeff Graber Jun 15, 2023

We back down the frequency if they don’t seem to be taking the bait, but we keep them around. Our sales cycles can be pretty long, so our “long term prospect” gets a contact every 6 weeks or so, possibly for years before they convert. The idea, in our opinion, is that some day they will get bad news or feel frustrated by a competitor and we want to be the first name they think of when they decide to go shopping.