this is great thanks Will… ive started my first cadence with about 50 prospects but success hasnt been great, its a long cadence wiht a lot of emails.. ill read through the book again and get back to basics wiht it all… is been really helpful so far though …
It should last at least 2 weeks. Mix up your content and track the results. One type of content, one message and one ICP will be the obvious way to go.
Uncover that and then create a new cadence focusing on what worked.
