Will Barron
Jun 7, 2023
Will Barron Jun 7, 2023

Hi Will, thanks for this… Yes, it happening on cold calls … the clients are used to salesy calls i guess. im trying out my first cadence and trying to get round intial roadblocks from clients…

How do you start your sales calls?

If you “frame” it as a sales call at the beginning, then don’t be  surprised if the buyer is resistant to the sales call in the middle of it.